Hollywood actor Channing Tatum surprised Wrexham FC players in a hilarious Super Bowl commercial featured on FOX. The League One club’s co-owners, Ryan Reynolds and Rob McElhenney, enlisted Tatum to provide dance lessons to the team on how to celebrate goals. In the advert, Tatum takes on the role of a dance instructor, guiding players like Paul Mullin and Elliot Lee through a choreographed routine set to ‘Gonna Make You Sweat (Everybody Dance Now)’ by C+C Music Factory. Upon entering the changing room with a boombox, Tatum’s energetic moves left the players in a mix of admiration and confusion until they eventually joined in, much to the amusement of Wrexham manager Phil Parkinson.
The comical segment was a promotion for Wrexham’s official stadium sponsor, SToK Cold Brew Coffee, with creative input from Reynolds’ company, Maximum Effort. The filming coincided with Tatum’s recent visit to North Wales, where he and Reynolds watched the Red Dragons’ game in December, making a casual stop at The Fat Boar pub in Wrexham. During the pub visit, Reynolds greeted patrons, offering holiday wishes and drinks. Tatum, reflecting on the ad shoot, expressed his excitement over helping the team master celebration dances, just in time for the Super Bowl festivities. This marks the second year in a row that Wrexham and SToK Cold Brew Coffee have collaborated on a humorous Super Bowl commercial, following last year’s featuring Welsh actor Sir Anthony Hopkins as the team’s mascot, Wrex the Dragon.
Reynolds and McElhenney praised the collaboration, highlighting the involvement of Tatum and referencing their previous work together. Brittney Polka, vice president of Danone North America (owner of SToK), lauded the ad’s focus on celebratory football dances and the bold partnership with Wrexham AFC. The advert is set to air during the Super Bowl livestream on FOX Sports and the NFL’s official app, coinciding with the match between the Kansas City Chiefs and the Philadelphia Eagles. This light-hearted commercial showcases the fun and creativity behind Wrexham FC and its sponsors, engaging fans and viewers with a unique blend of football, entertainment, and celebrity appearances.
The presence of Channing Tatum in the Wrexham changing room brought a mix of surprise and laughter to the players as they learned new dance moves for goal celebrations. Collaborating with Hollywood stars like Tatum and Ryan Reynolds adds a touch of glamour and excitement to the club, demonstrating a blend of sports, entertainment, and creativity. The success of the Super Bowl commercial reflects the innovative approach taken by Wrexham and its sponsors in engaging audiences in a fun and memorable way. Fans can look forward to seeing the ad during the Super Bowl broadcast, adding a touch of humour and star power to the sporting event. With Channing Tatum’s dance expertise and the comedic touch of Ryan Reynolds, Wrexham FC continues to captivate viewers both on and off the pitch.