Richard Ashcroft, a celebrated Ivor Novello Award-winning singer, is the musical force behind this year’s highly anticipated John Lewis Christmas advert. The advert takes viewers on an emotional journey to discover the perfect Christmas gift, set to Ashcroft’s powerful and poignant song “Sonnet” from his Acoustic Hymns Vol.1 Album.
Unlike previous years, this Christmas advert does not feature a cover version, highlighting a new direction for the retailer. The storyline follows Sally, the protagonist, as she navigates a whimsical world in search of the ideal present for her sister. As she explores her memories within a John Lewis store, the ad culminates with the message: “The secret to finding the perfect gift? Knowing where to look.”
Richard Ashcroft, best known as the lead vocalist of The Verve, is offering aspiring musicians a chance to become the next John Lewis cover star. Teaming up with BMG, a nationwide talent search will commence on TikTok, encouraging participants to create their version of “Sonnet” using the hashtag #MySonnet. The chosen winner will have their rendition featured in the Christmas Day airing of the advert, with the track officially released by BMG.
The fortunate individual selected by Richard Ashcroft and a panel of judges will receive a professional recording session, a release by BMG (proceeds donated to charity), a £3,000 shopping spree at John Lewis, and tickets to a Richard Ashcroft headline show in 2025. This unique opportunity aims to discover and showcase new talent while spreading the festive spirit.
Born on September 11, 1971, Ashcroft rose to fame in the 1990s with The Verve, known for hits like “Bitter Sweet Symphony.” His solo career includes albums like “Alone with Everybody” and “Human Conditions,” reflecting a blend of rock, pop, and psychedelia. Notably, Ashcroft and The Verve were embroiled in a copyright dispute over “Bitter Sweet Symphony,” which saw a resolution in 2019.
This innovative Christmas campaign marks a departure from John Lewis’s traditional adverts, embracing original music and fostering creativity within the music industry. Richard Ashcroft’s collaboration with the retailer showcases a commitment to supporting aspiring artists and bringing fresh perspectives to the festive season.
As viewers anticipate the official release of the Christmas advert, the partnership between John Lewis and Richard Ashcroft promises a heartwarming and inspiring campaign that captures the magic of gift-giving and the joy of the holiday season. Stay tuned for the debut of this enchanting tale, soundtracked by Ashcroft’s soul-stirring melody, unfolding the essence of Christmas in a captivating narrative.