Welsh singer Katherine Jenkins is set to star alongside comedian Dawn French in Marks and Spencer’s highly anticipated Christmas campaign this year. The iconic department store has put together a six-part blockbuster series for the festive season, with Jenkins featuring in the fifth instalment.
Christmas adverts have become a staple of the holiday season, with brands vying to create the most memorable and heartwarming campaigns. Marks and Spencer has pulled out all the stops this year, enlisting the talents of Katherine Jenkins to bring some musical magic to the screen. The advert, set to air on Tuesday, December 17, will also feature a joyful choir, adding to the holiday cheer.
The first part of the campaign, starring Dawn French as herself and voicing the beloved M&S fairy, premiered on Monday, November 4. Subsequent parts will be broadcast on November 13, November 20, and a joint airing of the fourth and fifth parts on December 17. The final part of the series will air on Boxing Day, just in time to ring in the New Year.
Dawn French and her Fairy character promise to enchant audiences with their wit and charm, set to the classic Christmas tune ‘Step into Christmas’ by Elton John. The narrative of the six-part series aims to capture the essence of the festive season, with a focus on M&S food at the heart of the celebrations.
Sharry Cramond, M&S food marketing director, expressed excitement about this year’s campaign, highlighting the addition of Dawn French and the incomparable Katherine Jenkins to the cast. The fusion of creativity and talent is expected to leave viewers feeling inspired and uplifted, embodying the magic of Christmas.
Fans of the Marks and Spencer Christmas adverts can look forward to being swept away by the delightful performances of Dawn French and the Fairy character as they sprinkle M&S magic across various festive settings. From Christmas gatherings to indulgent feasts, the campaign promises to evoke the joy and warmth of the holiday season.
The collaboration between Katherine Jenkins, Dawn French, and M&S is poised to deliver a heartwarming and memorable Christmas campaign that will surely leave a lasting impression on viewers. With a blend of musical talent, comedic charm, and festive spirit, this year’s Marks and Spencer Christmas advert is set to spread joy and magic during the most wonderful time of the year.