Welsh Public Affairs Agency, Deryn Acquired by Cavendish
In a significant move within the public relations sector, Wales’ prominent government relations and strategic communications agency, Deryn, has been acquired by Cavendish, one of the UK’s major players in the industry. The acquisition, the financial details of which have not been disclosed, marks Cavendish’s expansion in terms of geographic presence across the UK. The founders of Deryn, Cathy Owens and Nerys Evans, will continue to be part of the Cardiff-based agency, which they established 13 years ago. However, going forward, the consultancy will operate under the new name of Cavendish Cymru.
The merger sees the 13-strong team at Deryn joining forces with over 180 consultants at Cavendish, forming a formidable group with diverse expertise. Deryn has been highly regarded for its deep insights into the Welsh political landscape, with its leadership team comprising former special advisers, Senedd members and political editors. This acquisition brings Deryn’s Welsh market knowledge and strategic capabilities to Cavendish, promising enhanced communications services for clients across the UK and Ireland.
With a strong client portfolio, Deryn’s expertise in sectors such as energy, infrastructure, manufacturing, technology, and health will complement Cavendish’s existing strengths in these areas. The founders of Deryn expressed their enthusiasm about the acquisition, stating that it opens up opportunities to offer a wider range of services to clients, enabling them to amplify their impact through more effective storytelling. Carl Daruvalla, Cavendish’s chief executive, welcomed the addition of Deryn to the Cavendish group, highlighting Deryn’s exceptional understanding of Welsh politics and outstanding communications capabilities.
The strategic alliance aligns with Cavendish’s vision of providing comprehensive services tailored to meet the unique requirements of clients across the UK. By consolidating their collective expertise, Cavendish aims to deliver unparalleled service quality on a national scale. The decision to rebrand Deryn as Cavendish Cymru signifies the integration of their operations under a unified brand identity. This move is poised to leverage the strengths of both agencies, strengthening their position in the competitive public affairs landscape.
The collaboration between Deryn and Cavendish is expected to yield synergies that will benefit clients seeking expert guidance on navigating complex political and communications challenges. As the newly aligned entity begins its journey under the banner of Cavendish Cymru, industry observers are keenly watching how this integration unfolds and the impact it will have on the public relations landscape in Wales and beyond. This acquisition underscores the dynamic nature of the sector, with agencies constantly adapting to meet the evolving needs of clients in a fast-paced and interconnected world.
In a bold and strategic move, Cavendish and Deryn have set the stage for a new chapter in their professional journey, combining their strengths to offer enhanced services that drive meaningful outcomes for their clients. The integration of Deryn’s Welsh expertise with Cavendish’s broader reach signals a commitment to delivering strategic communications solutions that resonate in an ever-changing political and business environment. As the newly united entity, Cavendish Cymru, embarks on this collaborative venture, the industry awaits the unfolding of this partnership with anticipation and interest.