A Welsh brand, The Goodwash Company, based in Barry, has experienced a significant surge in sales following its product’s appearance in the Gavin & Stacey Christmas special. The brand, founded by Port Talbot-born Mandy Powell in 2013, saw a remarkable 20% increase in online sales after its “luxurious” and “cruelty-free” handwash was featured in the popular BBC show. The product made an appearance in the bathroom of characters Pam and Mick West, leading to a boost in the brand’s visibility and sales.
Mandy Powell expressed her excitement at seeing her products on the show, stating that being featured in Gavin & Stacey was a remarkable opportunity for the brand. As a Barry resident and long-time fan of the show, she was thrilled by the unexpected exposure. The cameo on the show not only delighted Mandy but also had a profound impact on The Goodwash Company’s online presence, with a surge in TikTok views from 2,000 to nearly 100,000 in just two days.
The brand’s commitment to sustainability, veganism, and cruelty-free products has been a cornerstone of its ethos since its inception. The Goodwash Company’s dedication to giving back to Welsh communities and charitable causes has resonated with consumers, contributing to its success. Supported by the Business Wales Accelerated Growth Programme (AGP), the brand has been able to grow and establish a reputation for ethical skincare products.
Looking ahead, Mandy Powell aims to leverage this newfound attention to further promote Welsh culture through the brand. By expanding online marketing efforts, increasing visibility on platforms like TikTok, and exploring new partnerships, The Goodwash Company seeks to continue its growth trajectory and reach a broader audience globally. The Welsh-themed packaging and messaging reflect the brand’s commitment to celebrating Welsh heritage and values.
The cameo in Gavin & Stacey has not only boosted sales for The Goodwash Company but has also showcased ethical Welsh products to a wider audience. The surge in online interest and engagement following the show’s finale has been instrumental in propelling the brand to new heights. With a focus on sustainability, community support, and Welsh traditions, The Goodwash Company continues to make a positive impact while resonating with customers worldwide.