Young people in Wales are watching less broadcast TV, with only 48% of 16-24-year-olds tuning in weekly. Streaming is becoming more popular, with over 50% of streaming viewers under 35. In Cardiff, many young people prefer streaming services over traditional TV watching, citing convenience and choice. The shift towards on-demand platforms is evident among the younger generation, who prefer selecting what they watch rather than browsing channels. The trend of online streaming is increasingly replacing traditional TV viewing habits, particularly among the youth.