Generation Z has been revealed as the least likely group to recycle, according to recent research. Despite being perceived as the most environmentally conscious, UK-wide polling shows that young adults are more inclined to throw items away than to recycle them. The study found that Generation Z is the least likely to recycle all their paper and cardboard, with only 19% doing so, compared to 54% of Boomers.
Challenges such as the lack of recycling bins in public spaces, a lack of knowledge about recycling, and concerns about contamination with items like meat packaging contribute to Generation Z’s low recycling rates. A survey by sustainable packaging and recycling company DS Smith revealed that 92% of Generation Z admitted to throwing something in the bin instead of recycling due to not wanting to clean it out.
Confusion over what can and can’t be recycled is another factor affecting Generation Z’s recycling habits, with over half (53%) confessing to a lack of understanding. Common items that often end up in the wrong bin for Generation Z include food waste (33%) and plastic bags (24). In contrast, older generations are more diligent in their home recycling practices and are willing to go the extra mile to ensure proper disposal of items in public spaces.
Michael Orye from DS Smith highlighted the generational gap in recycling habits and emphasized the importance of education on recycling. Despite Generation Z’s lower recycling rates, they are most likely to confront someone for not recycling, with 64% saying they would do so. While some believe that the government or local councils should take responsibility to promote recycling, others advocate for a collective effort, recognising recycling as a shared responsibility.
It is crucial to address poor recycling practices not only for environmental reasons but also for economic impact. DS Smith’s previous research warned that significant amounts of recyclable packaging could end up in landfills or incineration if recycling rates continue to decline. Orye stressed the need for more education on recycling to change mindsets and encourage everyone to see recycling not as waste but as a way to maximise resources.
The research underscores the importance of bridging the generational gap in recycling habits and promoting a culture of sustainability. With clearer guidance and collective effort, all generations can work towards becoming elite recyclers for a greener future.