Walkers Issues Apology for Worcester Sauce Crisps ‘Stunt’ and Announces Nationwide Release
Walkers, the popular crisps brand, has issued an apology as it announces the return of its Worcester Sauce flavoured crisps for UK-wide sales. The brand had initially re-introduced the snack exclusively to a single store in Worcester, causing disappointment among fans. However, a spokesperson reassured customers by stating that the beloved Worcester Sauce crisps will be available at retailers across the UK starting from Monday, March 17. They added that the flavour now includes Lea & Perrins’ iconic sauce, enhancing the Worcestershire-y taste. Apologising for the limited release, the company expressed regret for any distress caused.
The Worcester Sauce crisps were originally introduced by Walkers in the 1990s as part of their expanding range of flavoured crisps. The flavour is inspired by Worcestershire sauce, a classic condiment created by Lea & Perrins in Worcester during the 19th century. Walkers crafted the crisps to capture the tangy and umami-rich essence of the sauce, blending ingredients like vinegar, molasses, anchovies, tamarind, and assorted spices. Although the Worcester Sauce flavour has faced discontinuation at times, the crisps were most recently removed from shelves two years ago.
Earlier this month, eager customers flocked to Charlie’s Convenience Store on Barbourne Road in Worcester when the crisps were exclusively available at that location. The limited release stirred up excitement among snack enthusiasts, highlighting the popularity and demand for the distinctive Worcester Sauce crisps. The unique and bold flavour profile of the crisps has garnered a dedicated following over the years, prompting Walkers to bring back the beloved variety for wider distribution.
With the upcoming nationwide launch of Worcester Sauce crisps, fans across the UK can once again savour the zesty and savoury taste that has become a favourite among snack connoisseurs. The re-introduction of this iconic flavour serves as a testament to Walkers’ commitment to meeting consumer preferences and delivering beloved classics to customers’ fingertips. As anticipation builds for the return of Worcester Sauce crisps to shelves nationwide, enthusiasts can look forward to indulging in the distinctive blend of flavours that have made these crisps a cherished snack choice.
The announcement of the nationwide release comes after Walkers’ successful ‘one-shop’ initiative in Worcester, which generated buzz and excitement among customers. By expanding the availability of Worcester Sauce crisps to retailers throughout the UK, Walkers aims to delight fans and enthusiasts who have been eagerly awaiting the return of this long-adored flavour. The brand’s dedication to listening to consumer feedback and re-introducing fan-favourite products showcases its commitment to innovation and meeting the evolving tastes of snack lovers nationwide.
As Walkers prepares to make Worcester Sauce crisps accessible to a wider audience, the brand’s gesture of apology for the limited release demonstrates its attentiveness to customer satisfaction. With the crisps set to hit shelves across the UK in the coming days, aficionados of the unique Worcester Sauce flavour can look forward to enjoying a taste of nostalgia and culinary craftsmanship in every crunchy bite. Stay tuned as Walkers brings back a classic favourite to snack aisles nationwide, inviting customers to rediscover the irresistible flavour that has captured hearts and taste buds for decades.