The UK is poised to revolutionise the accessibility of wines, addressing a long-standing issue related to bottle sizes
Traditionally, consumers faced a dilemma when choosing wine due to the limited options in bottle measurements. The standard single-glass bottles were insufficient for those seeking a modest serving, while full-sized bottles proved excessive. In response to this challenge, the wine industry is introducing a groundbreaking change, providing consumers with increased choices.
This development is a result of newfound flexibility post-Brexit, with the UK government granting permission for the introduction of a new ‘pint’ size wine. Expected to debut in 2024, this innovation is anticipated to benefit approximately 900 British vineyards. Still and sparkling wines will now be available in sizes such as 200ml, 500ml, and a substantial 568ml pint, offered in shops, bars, and restaurants across the nation.
The Department for Business and Trade announced on 27th December that this new measurement system aims to enhance flexibility and choice for consumers. As part of the government’s smarter regulation programme, these changes seek to ensure that regulations remain contemporary and adaptable, simultaneously supporting production and British businesses.
The reforms, under the Retained EU Law (Revocation and Reform) Act 2023, are positioned to alleviate regulatory burdens on alcoholic beverages. According to Minister Kevin Hollinrake, this move empowers producers and consumers, fostering innovation, freedom, and choice. Hollinrake remarked, “Our exit from the EU was all about moments just like this, where we can seize new opportunities and provide a real boost to our great British wineries, further growing the economy.”
Nicola Bates, CEO of WineGB, welcomed the chance to standardise bottle sizes for still and sparkling wines, expressing satisfaction at the increased choice for UK producers in domestic sales. With these regulatory changes, businesses and wineries are optimistic about a potential boom in production and consumer demand.
The new measurements offer consumers the flexibility to purchase wine in sizes that suit the occasion and mood. With the industry already producing 12.2 million bottles annually, this legislation is expected to stimulate growth. Whether enjoying a generous 568ml pint of fizz or a nice red at dinner, consumers now have more options, including diverse choices for gifting.
For enthusiasts of all things grape, this development marks a positive and exciting shift in the landscape of wine consumption in the UK.