To celebrate The National Lottery’s 30th birthday, an innovative AI artwork is set to grace one of the UK’s most iconic arts buildings by honouring seven ‘Game Changers’ in the arts and film industry. This groundbreaking project, created using cutting-edge cognitive technology, will use the brainwaves of these individuals to produce a dynamic and captivating projection reflecting their journey, work, inspirations, creative processes, and impact.
The awe-inspiring ‘Symphony of the Game Changers’ AI artwork will adorn the V&A’s Exhibition Road Courtyard building, marking a UK-first for Ouchhh Studio from Istanbul, known for their innovative use of cognitive technology on global architectural landmarks. Each chapter of the artwork will pay tribute to the incredible contributions of these ‘Game Changers’, who have made a lasting impact on grassroots and iconic arts and film projects, with the support of National Lottery players who raise £30 million weekly for charitable causes.
The seven ‘Game Changers’ being celebrated through this artwork include Gurinder Chadha OBE, a renowned film director tackling diverse social issues, and Sir Peter Murray, the visionary behind Yorkshire Sculpture Park. Other honourees are Adam Joolia from Audio Active, Marc Brew, Berwyn Rowlands, Nandi Jola, and Marilyn Willrich and Nikki Stratton of Deaffest. Through their dedicated work, these individuals have enriched the arts and film landscape, empowering communities and individuals alike.
One of the artists influenced by the Game Changers, Jordan Stephens of Rizzle Kicks, shared his personal connection to the impact of National Lottery-funded organisations like Audio Active. He emphasised how such initiatives can be life-changing, providing opportunities for young talents to thrive and express themselves through the arts. This initiative underscores the vital role of National Lottery funding in nurturing creativity and cultural development across the UK.
As the National Lottery commemorates its 30th anniversary, it is recognising 30 inspirational ‘Game Changers’ who have made remarkable contributions with the help of Lottery funding. These individuals, nominated by the public and selected by a panel of Lottery partners, represent the transformative power of art and film in shaping communities and society. The final Game Changers will be unveiled during The National Lottery’s New Year’s Eve Big Bash, highlighting the positive impact of Lottery funding on diverse sectors.
Over the past three decades, National Lottery players have raised over £7.9 billion to support a myriad of arts and film projects, fostering creative talent and enabling the production of award-winning films. The funding has propelled the UK film industry to international acclaim, with National Lottery-funded films garnering numerous prestigious awards. Notably, the investment has not only advanced the industry but has also enriched cultural experiences for audiences worldwide.
The AI artwork honouring the seven arts and film ‘Game Changers’ underscores the profound impact of National Lottery funding on arts and film sectors, affirming its role in transforming lives and communities through creativity and innovation. As the art installation illuminates the V&A’s Exhibition Road Courtyard, it serves as a testament to the enduring legacy of these remarkable individuals and the invaluable support provided by National Lottery players in nurturing artistic excellence.