Former All Blacks and Cardiff Blues back row forward Xavier Rush has carved out a new path for himself post-rugby, shifting gears from the rough and tumble of the game to the world of aesthetics. Rush, who made the move to Wales two decades ago and never looked back, now owns a successful hair transplant company called Head Quarters. The business, which recently marked its fifth anniversary, has been flourishing under his leadership, prompting Rush to expand its operations both in Cardiff and beyond.
The inspiration behind Rush’s foray into the hair transplant industry came from his personal experience with the procedure. Wanting a softer and less ‘thuggish’ look for himself, Rush underwent a hair transplant and saw an opportunity to fill a gap in the market in Wales. He acknowledges the unconventional nature of his transition from professional rugby player to the owner of a hair transplant company but credits his profile and desire to break the stigma surrounding such procedures as driving factors behind his venture.
With advancements in technology and changing perceptions towards cosmetic procedures, Rush’s business has thrived, especially during the Covid-19 pandemic when more men found themselves with time and inclination to undergo treatments. Rush’s plans include expanding Head Quarters to his native New Zealand while keeping a significant presence in Wales, where he has spent two decades building a life. The prospect of reconnecting with family and exploring new markets like Canada adds to his vision for the future.
In addition to his hair transplant business, Rush remains active in the property sector and credits his boundless energy and drive for juggling multiple ventures successfully. Reflecting on his journey, Rush emphasises overcoming setbacks and persevering through challenges as key to entrepreneurial success. While he keeps a close eye on developments in rugby, he expresses concern over the talent pool in Wales and offers insights into the game’s evolution globally.
Having witnessed the beauty of rugby at top-tier competitions like the World Cup, Rush appreciates the dynamic styles of play adopted by different nations and tips Australia as a team to watch. With a keen interest in coaching methodologies, he praises figures like Joe Schmidt and highlights the need for innovation and adaptability in modern rugby tactics. Despite his affinity for the sport, Rush is content with his current pursuits and envisions a future filled with growth and opportunities for Head Quarters.
As Rush continues to balance his various business interests and keep a watchful eye on the rugby world, his journey stands as a testament to reinvention and resilience post-professional sports. Embracing new challenges and carving a niche in unexpected industries, Rush exemplifies the spirit of adaptability and determination in pursuing one’s passions beyond the boundaries of the sports field.