Famous stars like Taylor Swift, Pink, and Bruce Springsteen visiting Cardiff’s historic arcades led to a boost in footfall and profits for businesses, especially in the Morgan Quarter. While Wales saw a decline in retail footfall, the arcades in Cardiff witnessed a 10% increase in shoppers. Businesses like Slunks hair salon and Maple and Bean café benefited from the influx of visitors attending gigs. Overall, the Cardiff arcades thrived amidst a challenging retail environment in Wales.