Wrexham, under the ownership of Hollywood stars Ryan Reynolds and Rob McElhenney, are on the cusp of achieving promotion to the Championship, potentially bringing a significant financial windfall to the club. If Wrexham make the leap to the Championship, they could see a boost of at least £13 million per year, marking their return to English football’s second tier after 43 years.
Reynolds and McElhenney have already witnessed a substantial increase in the club’s finances, with their initial £4 million investment more than doubling to £9 million following Wrexham’s promotion to League One last season. The duo, with a combined net worth of around £400 million, have overseen the club’s ascent from the National League to the verge of Championship football.
The move to the Championship would not only bring heightened competition on the field but also a significant uplift in revenue off it. The increased television exposure in the Championship, with 328 matches set to be broadcast on Sky Sports this year compared to 248 in League One, is expected to boost Wrexham’s income significantly. Football finance expert Kieran Maguire estimates that TV revenue alone could increase by £8 million per year.
Additionally, Premier League solidarity payments for Championship clubs would provide Wrexham with an extra £5 million annually, a substantial increase from the £780,000 they currently receive. The club’s own income has been steadily climbing alongside their on-pitch success, with their 2024 accounts showing a 155% year-on-year increase in annual turnover to £26.7 million.
Currently placed second in League One with 77 points, Wrexham are in a promising position, with seven games remaining in the season against teams averaging a 15th position in the league. Their next challenge sees them face Cambridge United away from home, following a previous 2-2 draw between the two sides.
Looking ahead, Wrexham’s toughest test is anticipated to be against fourth-placed Charlton Athletic at the Racecourse Ground in the penultimate game of the campaign. While recent seasons have seen promoted League One clubs struggle in the Championship, Wrexham will be aiming to break this trend and solidify their place in the higher division.
As the club progresses towards potential promotion, the financial implications and increased exposure in the Championship could further elevate Wrexham’s standing and pave the way for continued growth and success under the ownership of Reynolds and McElhenney. With a blend of Hollywood glamour and footballing ambition, Wrexham’s journey to the Championship represents not only a sporting achievement but also a significant financial opportunity for the historic club.