The beautiful part of Wales where rural poverty blights life in a way people from cities won’t understand

The rural beauty of Wales stands as a testament to resilience and challenges, as highlighted by a recent report by Nick Tyrone for the Jobs Foundation. In particular, Pembrokeshire, with its picturesque landscapes and thriving industries, faces the harsh reality of rural poverty that often goes unnoticed.

One striking example is the village of Lawrenny, nestled on a peninsula by the river Cleddau. Adrian Lort-Phillips, spearheading the village’s revival, reflects on the lack of a culture celebrating builders like Isambard Kingdom Brunel, emphasizing the need for economic growth. The village’s population has seen a fourfold increase under his guidance, transforming it into a hub for work and business.

The juxtaposition of Lawrenny’s revival is seen at Valero’s Pembroke refinery, a vital employer in the region. The refinery’s ties with Pembrokeshire College highlight the symbiotic relationship between industry and education, ensuring a skilled workforce. Further downstream, Pembroke Dock serves as a key energy gateway, offering coveted employment opportunities.

Agriculture remains a cornerstone of Pembrokeshire’s economy, yet the sector faces challenges with automation and evolving policies. The shift towards sustainability under the new Sustainable Farming Scheme has sparked concerns and anxieties among farmers, reflecting broader changes in the industry.

Pembrokeshire’s natural beauty attracts tourists, but inadequate transportation infrastructure hinders its full potential. The reliance on cars due to limited rail services underscores the need for improved connectivity within the county. These challenges mirror issues faced by businesses across the UK, shedding light on the complexities of rural economies.

Despite the hurdles, Pembrokeshire showcases resilience and innovation across various sectors. From agriculture to energy, the county embodies a spirit of adaptability and progress amidst rural landscapes. The report delves into the intricate dynamics of Pembrokeshire, offering insights into broader economic challenges facing Wales and the UK.

As Pembrokeshire navigates the delicate balance between tradition and innovation, its story serves as a microcosm of rural economies striving for growth and sustainability. With continued investment and strategic planning, Pembrokeshire paves the way for a brighter future, bridging the gap between rural beauty and economic vitality.