Tesco in Borehamwood, Hertfordshire, saw a surge of eager shoppers frantically scouring the aisles in search of square Doritos packets that held the promise of a £10,000 cash prize. The buzz around this treasure hunt was fuelled by the announcement that 20 specially marked bags containing the square versions of the iconic triangular snack were hidden throughout the store. Excitement mounted as customers lined up, following a clue that hinted at the initial location of the winning pack.
The frenzy was sparked by Doritos’ decision to introduce a square-shaped variant of their well-loved chip for the first time, to coincide with their collaboration with A Minecraft Movie. The lucky winner of the £10,000 jackpot was London resident Choon Yeoh, who expressed his plans to treat his family to a holiday in China with his winnings. To celebrate their partnership with A Minecraft Movie, set to premiere on April 4th, Doritos enthusiasts across Great Britain embarked on a quest to track down 100 packs of rare square Doritos planted in selected stores, with cash prizes of up to £10,000 up for grabs.
The unveiling of the square Dorito had been a topic of much speculation, with Doritos teasing a new shape through a cryptic advertising campaign that included the phrase ‘The shape of things to come’. This shift in shape sparked interest from other renowned brands, as Krispy Kreme introduced a square doughnut and Walkers Squares humorously commented on the “shape of things already”. Responding to the buzz generated by the alteration in their iconic triangle chip, a Doritos spokesperson reassured fans that the change not only brought a new shape but also the opportunity to win significant prizes.
Reports from Hull Live highlighted that fortunate shoppers could stand to win up to £10,000 by discovering a special pack of 180g Chilli Heatwave Doritos containing the rare square chips. Following the success of the initial hunt, Doritos pledged to release further clues on their Instagram in the upcoming week to guide consumers to the remaining prize-laden products. The transition from the well-established triangular shape to a square configuration had captivated consumers, and the promise of cash rewards added to the allure of the unique promotion.
The innovative marketing strategy employed by Doritos garnered significant attention and engagement from consumers, reflecting a growing trend among brands to create interactive and memorable experiences for their customers. The campaign not only generated excitement among shoppers but also highlighted the brand’s ability to adapt and evolve while maintaining a sense of fun and intrigue. As the hunt for square Doritos continued, participants eagerly awaited the next set of clues, anticipating the chance to uncover more hidden prizes and potentially claim the coveted £10,000 award.
The success of the square Doritos promotion underscored the power of creative marketing initiatives in captivating consumer interest and driving foot traffic to retail locations. The fusion of gaming culture with snack food offerings proved to be a winning formula for Doritos, as fans eagerly embraced the opportunity to participate in the immersive treasure hunt experience. With the promise of substantial cash rewards fuelling the excitement, shoppers remained on high alert, scouring shelves for the chance to discover the elusive square Doritos packs and secure a significant windfall.
In conclusion, the square Doritos promotion at Tesco Extra in Borehamwood captured the imagination of shoppers across the UK, offering a unique and interactive opportunity to engage with the brand and potentially win a substantial cash prize. The blend of mystery, competition, and reward contributed to the overall success of the campaign, demonstrating the enduring appeal of innovative marketing campaigns that resonate with consumers and drive brand loyalty.