Swansea City have recently made significant changes to their coaching staff, with the appointment of James Morgan-Snowley as the club’s new head of scouting. The move comes following the decision to sack Luke Williams, with the club’s owners speaking out for the first time on the matter in a statement to fans.
In a letter penned by Swansea City owners Brett Cravatt and Jason Cohen, they provided updates on the current situation at the club, including the manager search and confirmed appointments of key personnel. Richard Montague was previously appointed as the Swans’ new director of football in February, and the owners have now announced the addition of James Morgan-Snowley to the team, who previously worked at Rangers.
Morgan-Snowley brings a wealth of experience from his time at Rangers, where he served as the lead technical scout after working as the recruitment analyst for two years. The owners expressed their confidence in the new team they are building, highlighting the promotion of Adam Worth to Global Head of Analytics and Recruitment, citing his contribution to the signing of Melker Widell.
Despite a strong start under Luke Williams, the club’s results took a downturn following the change in ownership last November. Williams was even considered for the manager’s position at West Brom, but his refusal to rule out a move led to a breakdown in communication with supporters. This, coupled with poor results, ultimately led to his departure from the club.
Cravatt and Cohen addressed Williams’ sacking, stating that while the team was in a strong position in the league heading into December, the results, performances, and communication during January and February did not meet expectations. They hinted at a lack of alignment during that period, leading to the decision to part ways with Williams and his team.
The club has appointed Alan Sheehan until the end of the season, with plans for a more permanent appointment ahead of the summer transfer window. The owners praised Sheehan for his performance and dedication to the club, noting his commitment despite other opportunities. The search for a permanent manager continues, with a focus on identifying the right candidate for the role.
Looking ahead, the Swansea City owners expressed their commitment to building a successful future for the club, emphasising their love for football and the desire to create a team that fans can be proud of. With changes in coaching staff and ongoing recruitment efforts, the owners aim to steer the club towards achieving on-pitch success and fulfilling the aspirations of supporters.