Susie Dent, known for her contributions on the popular TV show “Countdown,” has recently collaborated with the personalised greeting cards company Moonpig to introduce a new term called ‘Eufloria.’ This term is meant to encapsulate the sheer delight one experiences upon receiving a stunning bouquet of flowers. Dent’s coined term ‘Eufloria’ is a clever play on the word ‘euphoria,’ illustrating the special feeling often associated with being gifted with flowers. The concept behind ‘Eufloria’ stems from the scientifically proven notion that the act of receiving flowers can universally uplift one’s mood.
Research findings reveal that receiving flowers can have a lasting positive impact, with individuals reporting a mood boost that can last up to four days. An overwhelming eight out of ten participants indicated experiencing increased happiness after being presented with flowers. Additionally, the study uncovered that 61 percent of recipients felt more inclined to offer compliments after receiving flowers, while 77 percent acknowledged behaving more kindly towards their partners following such a thoughtful gesture.
Moonpig, in celebration of this linguistic innovation, has introduced a special limited edition flower arrangement named ‘The Eufloria,’ designed to spread the ‘flower feeling’ in honour of Mother’s Day. By combining the prefix ‘eu,’ representing ‘good’ or ‘abundant,’ with ‘floria,’ a tribute to Flora, the Roman goddess of flowers, the term ‘Eufloria’ beautifully captures the unique joy associated with receiving floral gifts. Dent expressed her enthusiasm for contributing a term that encapsulates a universally recognisable emotion, highlighting the measurable positive impact flowers can have on our emotional well-being.
The research also shed light on the trend of gifting flowers, with a fortunate 21 percent of individuals receiving flowers from friends and family every few months. Partners emerged as the primary gift-givers, responsible for 54 percent of floral presents. Surprisingly, 40 percent of those with a mother figure confessed to only presenting flowers every couple of months, though this pattern shifts significantly during Mother’s Day, when 78 percent opt for a bouquet as their go-to gift.
A spokesperson from Moonpig emphasised the unique warmth and significance of receiving flowers as a gift, reflecting on the ability of flowers to elevate personal moments, uplift spirits, and make loved ones feel exceptionally special. The introduction of ‘Eufloria’ serves as a tribute to the joy that flowers can bring, whether for special occasions like Mother’s Day or simply to brighten everyday moments. The term and the specially crafted floral arrangement aim to encapsulate the essence of the ‘flower feeling’ and spread happiness amongst recipients.
In conclusion, the collaboration between Susie Dent and Moonpig to introduce the term ‘Eufloria’ represents a delightful fusion of language and emotion. The word not only captures the elation associated with receiving flowers but also sheds light on the profound impact such gestures can have on an individual’s mood and behaviour. As ‘Eufloria’ enters the lexicon, it stands as a testament to the enduring charm and universal appeal of floral gifts in conveying love, appreciation, and joy.