Waitrose, one of the top UK supermarkets, has announced the return of its free coffee scheme for loyalty card members, where customers can receive a complimentary hot drink every day without the need to make a purchase. The scheme, initially introduced in 2013 but temporarily scrapped during the Covid-19 pandemic, has been reinstated to provide a daily pick-me-up to My Waitrose scheme members. From January 27, shoppers can claim a free coffee at standalone Waitrose and Little Waitrose stores by simply presenting their reusable cup – no purchase required.
In response to customer feedback, Waitrose has decided to offer more flexibility by allowing members to enjoy their free coffee before or during their shopping trip, not just afterwards. The free coffee deal includes a range of beverage choices such as a regular americano, cappuccino, latte, or tea. Additionally, those who opt for dairy alternatives like oat milk will not incur any additional charges as these options are included in the complimentary offer. To claim the free coffee, customers must use Waitrose-branded self-serve coffee machines in-store and scan their My Waitrose card before selecting their drink.
The supermarket chain has been gradually reintroducing this popular perk back into stores post-pandemic, with the latest adjustment allowing customers to enjoy their daily free coffee without the need for a prior in-store purchase. Membership to the My Waitrose loyalty scheme is free and can be easily obtained online, with the option to receive a physical card after three days of joining. The reintroduction of the free coffee scheme comes as a welcoming gesture to loyal Waitrose customers, offering a convenient and cost-effective way to enjoy a hot beverage during their shopping experience.
The initiative aligns with Waitrose’s commitment to enhancing the overall customer experience and providing added value to loyalty card members. By reintroducing the free coffee scheme, Waitrose aims to show appreciation for its customers and create a more enjoyable shopping environment. This gesture not only encourages customer loyalty but also demonstrates the supermarket’s dedication to meeting the evolving needs and preferences of shoppers.
As part of its ongoing efforts to enhance customer satisfaction, Waitrose continues to innovate and introduce initiatives that cater to the preferences of its diverse customer base. The reintroduction of the free coffee scheme is just one example of how the supermarket chain strives to create a more engaging and rewarding shopping experience for its patrons. By offering complimentary coffee to loyalty card members, Waitrose reinforces its position as a customer-centric retailer focused on delivering value and convenience to shoppers.
In conclusion, the reintroduction of the free coffee scheme at Waitrose underscores the supermarket’s commitment to prioritising customer satisfaction and loyalty. By providing a daily complimentary hot drink to loyalty card members, Waitrose aims to enhance the overall shopping experience and express gratitude to its valued customers. This initiative reflects Waitrose’s dedication to listening to customer feedback, adapting to evolving preferences, and continually seeking ways to elevate the shopping experience for all patrons.