Students in the UK are finding a new way to earn money while studying – by creating AI influencers. The trend, which is gaining popularity among tech-savvy students, allows individuals to build digital influencers using artificial intelligence technology. According to Fanvue, a content creator platform, there has been a significant surge in AI influencers over the past year, with students seizing the opportunity to monetize their online content.
The rise of superstar AI influencers like Aitana Lopez, who has amassed a large following on platforms like Instagram, has inspired ordinary people, including students, to venture into the AI influencer space. Fanvue estimates that around 15% of the creators behind AI influencers on its platform are currently in Higher Education. The company views this trend as a potential gold rush for students, offering them a source of income that far surpasses traditional part-time jobs such as working in a bar or retail.
To support this growing trend, Fanvue has introduced an initiative to educate students on building AI influencers and capitalizing on their online presence. By attending workshops and events like the Great Uni Hackathon at universities, students are learning how to create AI influencers that can generate monthly earnings ranging from £500 to over £10,000. One student shared their excitement about delving into this new opportunity, highlighting the financial benefits and future prospects it offers.
Research indicates that a significant percentage of social media users follow AI influencers and make purchases based on their recommendations. With brands increasingly interested in collaborating with AI influencers, students are presented with a lucrative opportunity to not only earn money but also gain valuable skills in AI technology. Fanvue emphasises that by embracing this space, students are equipping themselves with knowledge and expertise that can be applied to future career opportunities in the tech industry.
The accessibility and appeal of AI influencer marketing to young, entrepreneurial individuals, particularly students, have positioned it as an attractive side hustle. Compared to the average earnings from traditional jobs like working at a bar, the income potential from AI influencers is significantly higher. As students navigate the financial pressures of university life, the prospect of earning substantial income through building and promoting AI influencers has sparked significant interest among the student community.
The emergence of AI influencers as a viable income stream for students reflects the growing influence of technology in reshaping traditional job markets. By leveraging AI tools and platforms, students are not only tapping into a lucrative market but also acquiring valuable digital skills that are in demand across various industries. The shift towards AI influencer marketing signifies a broader trend towards digital entrepreneurship, empowering individuals, including students, to explore innovative ways of generating income and building a digital presence.
In conclusion, the trend of students building AI influencers highlights the evolving landscape of digital marketing and entrepreneurship, offering a creative and financially rewarding avenue for individuals to explore. With the support of initiatives like those introduced by Fanvue, students are not only capitalising on the potential income from AI influencer marketing but also gaining valuable skills that can benefit their future careers. The fusion of technology and creativity in the form of AI influencers is reshaping how students approach earning money while studying, ushering in a new era of digital entrepreneurship within the academic community.