Struggling Pub Transforms into UK’s Top Boozer
The Bailey Head, located in Oswestry, Shropshire, has recently been crowned the UK’s Pub of the Year after a remarkable journey from hardship to triumph. Duncan Borrowman and Grace Goodlad, the pub’s passionate owners, have breathed new life into a once-faltering establishment under a major pub company. Their dedication and vision have not only revitalised the pub but also turned it into a thriving community hub that has now received the prestigious recognition from the Campaign for Real Ale (CAMRA).
Nine years ago, Borrowman and Goodlad took over The Bailey Head after it was designated as an Asset of Community Value by CAMRA, safeguarding it from potential redevelopment. Since then, their relentless efforts have garnered acclaim from various organisations such as CAMRA, the Society of Independent Brewers and Associates (SIBA), The Shropshire GOAT, and TripAdvisor. The duo’s hard work and love for the pub have clearly paid off, propelling it to the top of the UK’s pub scene.
The success story of The Bailey Head can be attributed to a combination of factors, with Borrowman acknowledging the crucial role played by their “incredible team of welcoming and knowledgeable staff” and the loyal patrons who have made the pub a vibrant social hub. Apart from offering a wide selection of cask beers and ciders, including six cask beers and six ciders and perries served through 12 handpulls and 16 other draught lines, the pub also hosts charity events, live music, and provides a warm and inclusive space for the local community to come together.
Grace Goodlad expressed her elation at receiving the prestigious award, highlighting the pub’s journey from near failure to its current thriving state. She shared, “We are thrilled and hope we can live up to the award. When we bought the pub nine years ago, it was failing. We’ve taken things one step at a time—through COVID and beyond—turning it into what it is today.” The recognition from CAMRA and other industry bodies serves as a testament to their resilience and unwavering commitment to The Bailey Head’s success.
David Ricketts from Shrewsbury and West Shropshire CAMRA commended the resilience and determination exhibited by the pub’s owners, asserting that The Bailey Head’s transformation into the best pub in the UK is a reflection of their hard work and foresight. Laura Emson, CAMRA Awards Director, echoed these sentiments, praising Borrowman and Goodlad for their dedication amid the challenging landscape of pub management. Emson urged the public to support local pubs, especially during tough times like January, to ensure their sustainability and vitality within communities.
As The Bailey Head continues to bask in the glory of its newfound status as the UK’s Pub of the Year, the pub serves as a shining example of how perseverance, dedication, and a strong community spirit can revive even the most struggling establishments. Borrowman and Goodlad’s story of turning adversity into success is not just a victory for their pub but also a triumph for the entire local pub industry, inspiring others to strive for excellence and community engagement in their own establishments.
In conclusion, the transformation of The Bailey Head serves as a heartening reminder of the resilience and ingenuity that underpins the pub industry. By nurturing a sense of community, offering excellent service, and adapting to changing circumstances, pubs like The Bailey Head can transcend challenges and emerge as beacons of local pride and camaraderie. The recognition bestowed upon The Bailey Head is a testament to the unwavering spirit of its owners and the loyal support of its patrons, proving that with passion and perseverance, any pub can rise from adversity to greatness.