S4C has announced the appointment of a new chief executive to lead the Welsh language broadcaster, aiming to unite the staff after a challenging period. Geraint Evans, currently serving as S4C’s interim chief content officer, will take on the role of chief executive, effective from January 2025. This decision comes following a turbulent time for S4C, during which former senior executives faced public humiliation and dismissal under the leadership of then chairman Rhodri Williams, who later resigned amidst losing the confidence of MPs and MSs.
Mr. Evans brings a wealth of experience to the position, having joined S4C in 2019 as the news and current affairs commissioner before progressing to roles such as director of content and publishing strategy. With a background of 25 years in journalism at ITV Cymru, he has been involved in various roles, including as a correspondent on the current affairs series, Y Byd ar Bedwar. Over the past year, Geraint Evans has also served as the acting chief executive of S4C, further preparing him for his upcoming leadership role within the organisation.
Expressing his gratitude for the opportunity, Geraint Evans highlighted the importance of S4C in promoting Welsh language and culture, stating, “S4C has a key role to play in enabling people to live their lives through the Welsh language, to attract new speakers and to maintain Welsh as a living and relevant language.” He emphasised the need for adaptation as viewing habits change, aiming to engage and entertain audiences across various platforms. Mr. Evans also acknowledged the talented teams within S4C, the production sector, and external stakeholders, who share his passion and vision for a channel that serves the entire Welsh community.
Guto Bebb, the interim chairman of S4C, reinforced the thoroughness of the selection process leading to Mr. Evans’ appointment, ensuring alignment with the channel’s strategic direction. Bebb praised Evans for his leadership qualities, envisioning his ability to unify staff and stakeholders during this transitional phase for S4C. The unanimous decision by the board reflects confidence in Geraint Evans’s capability to navigate the channel towards a prosperous future, building on his track record of digital development and strategic planning within the organisation.
As the new chief executive, Geraint Evans is poised to steer S4C through a period of transformation and innovation, aligning the channel’s offerings with evolving audience preferences. With his extensive background in media and journalism, coupled with his experience within S4C, Evans is well-positioned to lead the broadcaster into a new chapter. The appointment signals a fresh start for S4C, underlining a commitment to upholding Welsh language and culture while meeting the dynamic needs of viewers in a digital age.