Hollywood stars Ryan Reynolds and Rob McElhenney, owners of Wrexham Football Club, have unveiled the club’s latest financial figures. The club’s annual turnover of £26.7 million for the financial year ending June 30, 2024, represents a significant increase of 155% from the year before. This substantial turnover places Wrexham in a strong financial position, potentially ranking them in the upper half of the Championship if they secure promotion.
The boost in revenue can be attributed to the success of the Welcome to Wrexham documentary, which garnered international attention and led to lucrative sponsorship deals with companies like United Airlines and HP. Despite the impressive turnover, the club reported a loss of £2.7 million, an improvement from the previous year’s £5.1 million deficit. Football finance expert Kieran Maguire has analysed the club’s financial standing, indicating that Wrexham could rival ex-Premier League teams like Norwich and Stoke City in terms of financial stability.
Maguire highlighted the potential for an additional £8 million in TV revenue if Wrexham secures promotion to the Championship. The club’s growing popularity, particularly in the US, has contributed to their financial success and ability to attract international partnerships. The prospect of competing in the Championship under financial fair play regulations appears achievable for Wrexham, with their current losses considered manageable within the league’s guidelines.
Wrexham director Humphrey Ker expressed optimism about the club’s future, noting that while wages may need to increase for Championship competitiveness, Reynolds and McElhenney remain committed to the club’s growth. Maguire reassured that Wrexham’s financial position aligns well with the Championship’s profit and sustainability regulations, providing room for investment in players and infrastructure development.
The success of Wrexham both on and off the pitch has captivated fans globally, with back-to-back promotions enhancing the club’s profile. The community engagement and strategic direction set by the ownership duo have positioned Wrexham as a club on the rise, with aspirations for further success in higher divisions. As Wrexham continues its journey towards Championship football, the support and enthusiasm from fans worldwide underscore a promising future for the historic club.