One million users have reportedly left X for Bluesky following Donald Trump’s triumph in the election. Bluesky has emerged as a leading social media platform where users can engage similarly to X, with features like posting, commenting, and messaging. Initially originating from Twitter and funded by the former CEO Jack Dorsey in 2019, Bluesky transitioned into an independent platform in 2021, offering a different user experience compared to X. Users on Bluesky have the ability to customise their feeds through tailored algorithms, allowing for more personalised interaction on the platform.
Bluesky stands out for its emphasis on user moderation and anti-toxicity features, contrasting with the perception of X as becoming less regulated. While X has faced criticism for its verification process, including the ability to purchase verification badges, Bluesky offers a solution with users having domains as their handles, providing a form of verification for public figures. Notably, Bluesky’s approach has resonated with a diverse group of users, emphasising the platform’s appeal and growth.
The involvement of prominent figures like Elon Musk on X, particularly in his support for Donald Trump during the 2024 US election campaign, has drawn scrutiny. Musk’s actions on X, impacting its content and interaction, have prompted users to seek platforms like Bluesky for a different social media experience. The shift towards Bluesky is further evidenced by notable personalities, including actors, TV presenters, and politicians, making the transition to the platform.
Bluesky’s user base has seen significant growth, with over 15 million users and a surge of one million new sign-ups following Trump’s election win. Personalities like actress Jamie Lee Curtis and TV presenter Chris Packham have publicly announced their move to Bluesky, showcasing a broader trend of users migrating from X. The platform’s focus on user autonomy and anti-toxicity measures continues to attract users seeking a more controlled and positive online environment.
Moreover, the rise of AI bots and misinformation on X has led to frustrations among users, further prompting the shift to Bluesky. MPs and public figures advocating for a safer and regulated online space have endorsed Bluesky, reinforcing the platform’s appeal. As the social media landscape evolves, platforms like Bluesky offer users a unique alternative, prioritising user experience, moderation, and individualised interaction.
In conclusion, the exodus of users from X to Bluesky post-Trump’s election victory underscores a broader trend towards seeking alternative social media platforms. With a focus on user autonomy, anti-toxicity measures, and personalised interaction, Bluesky has positioned itself as a compelling option for individuals looking for a more regulated and engaging online experience. As prominent personalities and public figures make the switch to Bluesky, the platform’s user base continues to grow, reflecting a changing dynamic in the social media landscape.