New Campaign by Joe Wicks to Help Parents Save Money
A new initiative, supported by Joe Wicks, has been launched to potentially save parents up to £138 per year. The Cashpot for School program, developed by Asda, aims to provide millions of pounds to primary schools through its Rewards loyalty scheme. This campaign comes as a response to the financial strain placed on parents, with nine out of ten parents reporting being asked to make donations to their child’s school, with some contributing as much as £138 annually.
The Cashpot for School initiative is designed to address the funding gaps faced by schools, with 95% of educators acknowledging the negative impact of insufficient funding on student learning. Additionally, concerns have been raised about the ability to finance essential events like sports days in the upcoming academic year.
“I know first-hand from the work I’ve done in schools just how much of a difference Cashpot for Schools is going to make to kids across the country. I feel incredibly proud to be part of such an important initiative with Asda, working with a partner that is as committed to supporting families as I am,”
said Joe Wicks, highlighting the significance of this program in enhancing the educational experience for children nationwide.
The research conducted by Asda also revealed the key areas that suffer from underfunding in schools, including school trips, books, learning materials, and sports equipment. The Cashpot for School initiative has already garnered over 150,000 registrations in just 24 hours, showcasing the strong community support for this cause.
Key Points of the Cashpot for School Initiative:
- Primary schools can benefit from millions of pounds in funding
- Parents can support their chosen school by selecting it in the Asda Rewards app
- Asda will donate 0.5% of the shopping value to the selected school
- Shoppers will receive a £50 kickstart and an additional £1 donation for signing up
David Hills, the chief customer officer at Asda, emphasized the importance of bridging the financial gap in schools and acknowledged the challenges faced by parents in supporting their children’s educational institutions. The initiative aims to merge affordable shopping with community support for local primary schools, creating a beneficial partnership for all involved.