People across the nation are embracing a new trend called ‘indoorphins’, opting to stay in rather than go out. According to a study of 2,000 adults, the preference for cosy nights at home over nights out begins at the age of 29. This shift in social behaviour is supported by experts who suggest that staying home boosts endorphins, now playfully referred to as ‘indoorphins’. The study revealed that 93 per cent of participants believe that home life is crucial for their wellbeing. Additionally, 18 per cent of respondents prefer hosting friends at home compared to going out, with 61 per cent feeling more relaxed when at home and 43 per cent enjoying the convenience of not having to travel to meet others.
The survey, commissioned by homewares company Brabantia, highlighted that individuals tend to feel happier in spaces that are organised, well-lit, and functional. Representatives from Brabantia emphasised the importance of investing in one’s living environment, noting that small improvements can make a significant difference. As per the survey findings, over the last three years, homeowners have spent an average of over £8,400 on home improvements, and 71 per cent are eager to make the most of their upgraded spaces. Clinical psychologist Dr Angharad Rudkin, collaborating with the brand, explained that the feeling of contentment, known as ‘indoorphins’, is akin to the endorphin rush experienced after a great workout.
Dr Rudkin further elaborated on the significance of homes as more than just physical spaces, indicating that they reflect one’s identity and values and play a crucial role in wellbeing. She noted that the increased time spent at home due to the pandemic has led to a deeper connection with homes, where decoration and activities resonate with individual identities. Reena Simon, a designer and interiors expert partnering with Brabantia, shared tips on enhancing ‘indoorphins’ at home through simple adjustments and additions. Simon recommended incorporating various textures like soft wool and ceramics to create a welcoming atmosphere and suggested seasonal updates to refresh the look of a room throughout the year without a complete redesign.
According to the survey, 45 per cent of respondents cherish the sense of safety and security provided by their homes the most. The study’s insights underscore the growing trend of prioritising time spent at home and the value attached to creating comfortable and inviting living spaces. The concept of ‘indoorphins’ reflects a larger societal shift towards appreciating the sanctity and functionality of one’s home environment. As people continue to invest in their homes and find joy in intimate gatherings, the trend of staying in is becoming more entrenched in modern lifestyles.