**Morrisons Worker Reveals 5 Common Mistakes Shoppers Make**
An ex-Morrisons worker, Al Baker, has shared valuable insights into the five common mistakes shoppers often make at supermarkets. Al Baker, renowned for his expertise in savvy shopping tips and finding bargains, offers advice on how to save money and make smarter purchasing decisions. With a substantial online following, Al is dedicated to helping families like his own make the most of their shopping trips. Here are Al’s top tips to avoid common shopping errors and maximise savings:
### Always Stick to Your Shopping List
Al stresses the importance of having a shopping list and checking your pantry and fridge before heading to the supermarket. Impulse buys and forgotten essentials can lead to overspending, which can easily be avoided by planning ahead. Al recommends physically checking what you have in stock to prevent unnecessary purchases. Being mindful of what you need and sticking to your list can significantly reduce wastage and save money in the long run.
### Utilize Scan and Go Features
Al suggests taking advantage of a store’s Scan and Go function, if available, to track your spending in real-time. By scanning items as you shop, you can keep a close eye on your expenses and avoid exceeding your budget. This method allows you to make informed purchasing decisions and eliminate impulse buys. Additionally, using this feature can help you stay organised and ensure you don’t overlook any items on your list.
### Compare Unit Prices, Not Just Total Costs
When shopping, Al advises shoppers to consider the unit price of products rather than solely focusing on the total price. While an item may seem inexpensive initially, calculating the cost per unit can reveal its true value. Al warns against falling for promotions that may offer lower total prices but higher unit costs, leading to additional expenses in the long term. For instance, opting for a block of cheese over pre-grated cheese can be more cost-effective in the long run.
### Explore Own-Brand and World Food Aisles
Al encourages shoppers to explore a store’s own-brand offerings and world food aisles to discover more affordable alternatives. Mixing branded and store-brand products can help stretch your budget without compromising on quality. By experimenting with different combinations, such as using a blend of branded and non-branded products, you can find creative solutions to reduce expenses. Additionally, considering products from world aisles can introduce unique flavours and cost-effective options to your shopping list.
### Resist Temptation from Promotional Displays
Al warns against succumbing to enticing displays and promotions strategically placed throughout supermarkets. Avoid getting lured by end-of-aisle deals designed to attract impulse purchases. By focusing on alternatives and comparing prices per unit, you can make informed choices and avoid overspending. Al advises shoppers to look beyond eye-level shelves, as cheaper items are often located on lower shelves. By staying vigilant and prioritising value over aesthetics, you can make cost-effective decisions during your shopping trips.
By following Al’s expert advice on strategic shopping practices, shoppers can enhance their shopping experience, reduce wastage, and ultimately save money. Al’s tips provide valuable insights into making informed purchasing decisions and getting the most out of every shopping trip. Whether you’re a seasoned shopper or new to grocery shopping, incorporating these tips can help you navigate supermarkets more efficiently and economically.