McDonald’s has recently launched a fun and interactive quiz that aims to reveal what your choice of order says about your personality. The quiz is designed to uncover your unique “taste personality” based on the specific rituals and habits you’ve developed when ordering at the popular fast-food chain. This new initiative comes following a survey conducted by McDonald’s, which involved over 2,000 adults who have visited the chain in the past year.
One intriguing finding from the survey is the ongoing debate about whether the gherkin should be included in a burger or not. Surprisingly, two-thirds of respondents voted to keep the gherkin in their burger, while just a third preferred to leave it out. Additionally, it was interesting to note that 25% of those who do not enjoy the gherkin still pass it on to someone else rather than discarding it.
Another hot topic highlighted in the survey is the practice of dunking fries into milkshakes. This sweet-and-savoury combination seems to have a strong appeal to the younger demographic, with almost half of those aged between 18 to 24 admitting to trying it. Vanilla or strawberry milkshakes were the preferred choices for this unconventional dipping practice.
Gastrophysicist Professor Charles Spence sheds light on the significance of these food customs, stating that the rituals we develop around food provide us with comfort in our daily lives. According to Professor Spence, engaging in familiar eating habits can enhance the taste of our favourite foods. This concept suggests that our food preferences and rituals reflect our unique “taste personality.”
The quiz aims to help individuals discover their taste personality, which influences their food preferences, including how they respond to different levels of sweetness. This distinction can explain why some customers may opt to start their McDonald’s meal with a sweet treat before transitioning to savoury items or vice versa, such as dipping fries into a milkshake.
Londoners, for example, exhibit a particular tendency to begin their McDonald’s meal with a dessert, with McFlurries being a popular choice among them. A spokesperson from McDonald’s expressed appreciation for the cherished customs and quirks that make dining at the fast-food chain a special experience. The spokesperson highlighted that each customer has their own unique behaviours at McDonald’s, from turning the box into a makeshift table to sharing fries with friends.
This initiative from McDonald’s not only provides entertainment through the quiz but also invites customers to reflect on their personal food preferences and habits. By celebrating the individuality of each customer’s dining rituals, McDonald’s aims to create a more engaging and personalised experience for its patrons. If you’re curious about what your McDonald’s rituals say about you, why not take the quiz and uncover your taste personality?