Irish television personality Maura Higgins is set to capitalise significantly on her recent success on ‘I’m A Celebrity… Get Me Out Of Here!’ by earning an estimated £1.5 million from brand deals. Higgins, who turned 34 years old in the jungle last week, has quickly become a favourite to be crowned Queen of the Jungle after joining the camp as a late entrant. Companies are reportedly lining up to work with her, with beauty brands, fashion labels, and television executives in both the UK and the US showing strong interest in collaborating with her.
A source close to Higgins revealed to The Sun newspaper that there has been a surge of impressive offers coming her way. The source mentioned that there is a great deal of excitement surrounding the new opportunities that will be opening up for Higgins post her time on the reality TV show. Having risen to fame after appearing on the UK edition of ‘Love Island’ in 2019, Higgins now also hosts ‘Love Island USA Aftersun’. Her recent birthday celebration in the jungle was a memorable affair as she woke up to the unique experience of spending her special day in the midst of the Australian wilderness. The day took a surprising turn for the star and her fellow campmates as they boarded The Fright Bus, an unconventional and unsettling birthday celebration involving creepy crawlies.
The outcome of The Fright Bus experience is set to be unveiled in the upcoming episode of the show, airing on Tuesday night. Higgins expressed her excitement about the journey ahead, with many anticipating that this new chapter in her career will bring substantial success and recognition. The potential for collaborations with prominent brands and the exposure gained from her time on ‘I’m A Celebrity’ are expected to propel Higgins to new heights in her career.
The lucrative nature of brand partnerships in the entertainment industry is becoming increasingly evident as influencers and celebrities leverage their popularity to secure substantial deals. With a growing digital landscape and a wide array of media platforms, individuals like Higgins have the opportunity to expand their reach and impact through strategic collaborations. As Higgins navigates this exciting phase in her career, she is poised to make a significant impact in the realm of beauty, fashion, and entertainment.
The success of individuals like Higgins not only highlights the power of reality TV as a platform for personal branding but also underscores the evolving landscape of celebrity endorsements and influencer marketing. As Higgins continues to build her brand and explore new opportunities, her journey serves as a testament to the potential for growth and success in the modern media landscape. With a diverse range of projects and partnerships on the horizon, Higgins is well-positioned to solidify her status as a prominent figure in the entertainment industry. The coming months are sure to bring new milestones and achievements for Higgins as she navigates the realm of brand deals and collaborations with finesse and creativity.