A South Wales man demonstrated his love for fried chicken by embarking on a 50-mile journey to Bristol where he camped outside a Popeyes branch in his car overnight. Luciano Busuttil was determined to secure a year’s worth of free fried chicken at the new Bristol location, mirroring his positive experience with the fast-food chain in Cardiff. The Popeyes chain had announced a special promotion for their Bristol opening, offering the first eight customers a year’s supply of chicken burgers and the subsequent 100 customers a free chicken sandwich. Mr. Busuttil, along with another eager customer, decided to spend the night in their cars to ensure they were among the lucky winners.
Arriving at the Avonmeads Retail Park car park, Mr. Busuttil voiced his determination to claim the coveted prize, stating, “I came all the way from south Wales. I [previously] had the South Wales Popeyes in Cardiff, and I wanted a free supply.” The promotion rules stipulated that the first four walk-in customers and the first four customers to park in dedicated spaces would each receive three chicken sandwiches of their choice weekly for a year. By Thursday afternoon, all four parking spots were occupied, with participants eagerly anticipating their year-long supply of chicken.
One customer expressed their excitement, sharing their anticipation of receiving 156 free chicken burgers over the year. The substantial value of the prize, amounting to approximately £1,264.44 per winner, further heightened the anticipation among the participants. Popeyes, known for its delectable fried chicken, already operates branches in Cardiff, including a drive-thru in Cardiff Bay. Despite delays in opening a drive-thru in Swansea, the brand’s popularity continues to attract devoted fans willing to go the extra mile—literally, in Mr. Busuttil’s case—for a taste of their renowned chicken.
Popeyes’ expansion and promotional strategies have evidently captured the attention and loyalty of customers like Mr. Busuttil, reflecting the enduring appeal of indulging in comfort food offerings. The enthusiasm exhibited by participants, including their willingness to camp outside for a chance at free food, underscores the power of promotions in driving customer engagement and brand loyalty. As the fried chicken frenzy unfolded in Bristol, with eager participants vying for a year’s supply of Popeyes chicken, the event served as a testament to the enduring allure of beloved fast-food chains and the lengths customers are willing to go for a taste of their favourite treats.
The fervour surrounding the Popeyes promotion in Bristol not only showcased the brand’s ability to generate excitement but also highlighted the strong connection between customers and their favourite food establishments. Mr. Busuttil’s determination to secure a year’s supply of chicken burgers exemplifies the passion and dedication that consumers exhibit towards brands that hold a special place in their hearts. With the success of the promotion drawing participants from afar and capturing the attention of chicken enthusiasts, Popeyes continues to solidify its position as a fast-food favourite, offering more than just meals but memorable experiences that resonate with its loyal fan base.