Lionel Messi Initiates National Treasure Hunt in the UK Leading to Miami Dream Trip Opportunity
Lionel Messi has set off a wave of excitement among fans by launching a UK-wide treasure hunt that offers one lucky participant the chance to win a trip for two to Miami, complete with flights, accommodation, and tickets to an Inter Miami CF match.
The football icon, Lionel Messi, has kickstarted a national treasure hunt that covers Wales, England, and Scotland. Enthusiastic fans will be on the lookout for 10 specially signed bottles of his Mas+ by Messi drink. At 4 pm today, eager fans will need to visit any of the 2,600 Spar stores across the UK in the hopes of stumbling upon one of the limited golden capped editions of the beverage. These sought-after bottles could be concealed in locations ranging from Edinburgh to London to Wrexham. Messi’s autographed bottles hold fantastic prizes, with one fortunate winner being whisked away on an unforgettable journey to Miami, which includes Inter Miami CF match tickets, flights, and accommodations. Other winners stand a chance to secure a lifetime supply of Mas+ and exclusive Messi merchandise.
In celebration of the new hydration drink’s introduction to the UK market, Lionel Messi launched the “Más+ Drop” national competition. Messi expressed his enthusiasm for the treasure hunt by stating, “Both in football and in any challenge, the motivation to achieve the goal is what drives everyone, so I hope the hunt brings excitement to those who are always striving for their own moments of success, now powered by Más+.” He further conveyed, “Good luck to everyone searching, and I hope to see the winner in the stands in Miami soon.” Additionally, ten Spar locations across the UK will distribute the first 100 Mas+ bottles free of charge on a first-come, first-served basis. Among these complimentary bottles, one golden winning cap is waiting to be unearthed. The treasure hunt signifies the official launch of the drink in the UK, a product that Messi was actively involved in creating. The objective was to develop a hydration beverage that aids individuals in reaching their goals, intended to be shared with his friends, family, and teammates.
Four distinct flavours were formulated, each inspired by significant milestones in Messi’s illustrious career. ‘Miami Punch’ represents his current club, Inter Miami FC; ‘Orange d’Or’ pays tribute to his eight Ballon d’Or victories, ‘Berry Copa Crush’ commemorates his Copa America triumph, and ‘Limon Lime League’ celebrates his four Champions League titles. Despite ‘Más’ translating to ‘more’ in Spanish, Más+ by Messi contains merely 1g of sugar and 10 calories per 500ml bottle, devoid of artificial colours or sweeteners. Since its launch in Miami last June, the beverage has gained immense popularity, selling over 3.5 million units. Jeremy Kanter, from Messi’s beverage company, remarked, “We knew we had to launch Más+ by Messi in the UK with big energy. We wanted to bring people together through their shared love of the beautiful game and encourage positive hydration.” Fans eager to participate in the treasure hunt can visit their local Spar stores for a shot at winning exclusive prizes.
The anticipation surrounding Lionel Messi’s UK-wide treasure hunt has captivated fans across the country, offering a unique opportunity to engage with the football legend’s brand and potentially secure an unforgettable trip to Miami. Messi’s involvement in the creation of the hydration drink and the thought put into its flavours reflect his commitment to excellence both on and off the field. As fans eagerly scour Spar stores in search of the elusive golden capped bottles, the excitement and buzz surrounding the treasure hunt continue to grow, exemplifying the enduring appeal of one of football’s greatest icons.