Lidl’s Christmas Cola Truck Embarks on UK Tour
Lidl, the budget supermarket chain, is spreading holiday cheer this Christmas with its own unique twist on the festive truck trend. While Coca-Cola’s iconic red truck is a familiar sight during the holiday season, Lidl is introducing its very own Christmas Cola Truck that will be touring cities across the UK.
The bright red Lidl Cola Truck is set to travel through nine different locations, starting next week, and promises to deliver more than 2,000 gifts to lucky recipients. The truck, a massive 15-tonne vehicle measuring 20 metres long and five metres high, has been transformed to resemble a giant Freeway cola can, complete with festive decorations to bring a touch of Christmas magic to communities across Great Britain.
As the truck visits each city, it will create a pop-up wonderland offering festive coupons, granting wishes, and distributing gift boxes filled with Lidl’s popular Middle Aisle treasures to early visitors. Among the gifts, lucky recipients may discover a special ‘Golden Ticket’ hidden in select boxes, offering the chance to win their entire Christmas grocery shopping at Lidl.
The full list of locations for the Lidl Christmas Cola Truck tour includes:
– Dundee: November 14
– Harrogate: November 16
– Hull: November 17
– Nottingham: November 21
– Wolverhampton: November 23
– Wrexham: November 24
– Luton: November 28
– Bournemouth: November 30
– Southampton: December 1
In addition to the gift-giving, Lidl will also be engaging with guests to share their holiday wishes, with the promise to make several of them come true as part of their festive campaign. As part of the tour, the supermarket will also be providing delicious festive food to further add to the holiday spirit at each location.
Joanna Gomer, Lidl’s marketing director, expressed the company’s commitment to giving back to the communities they serve and highlighted the excitement of bringing their giant Freeway truck directly to the hearts of these communities. She invited everyone to join in the festive fun at each tour stop to participate in the gift-giving and wish-making activities.
Amidst the holiday season, Lidl’s Christmas Cola Truck tour aims to bring joy, generosity, and a sprinkle of Christmas magic to people across the UK. Keep an eye out for the big red truck as it travels through the designated cities, ready to spread the festive spirit and make wishes come true for lucky individuals.