Lidl, the popular budget supermarket, has joined Waitrose in enforcing a “two-bar limit” on the viral Dubai-style chocolate treat. This move comes as anticipation grows among chocolate enthusiasts, eager to try the sought-after confectionery that has been making waves on social media. The decision to implement the purchase cap aims to ensure that a wider range of customers have the opportunity to enjoy the trending ‘Dubai chocolate’ bars.
The buzz around the ‘Dubai chocolate’ bars, which are filled with nnafeh and pistachio, has been steadily increasing since their initial appearance in 2021. The Sun reports that the chocolate treat has become a viral sensation on platforms like TikTok, with Lidl now offering its take on the popular delicacy under the name J.D. Gross Dubai Style Chocolate. Priced at just £3.99, Lidl’s version of the Dubai-style chocolate has garnered immense attention from fans, resulting in a rapid sell-out after its launch on the Lidl TikTok shop.
Due to overwhelming demand, Lidl has imposed a strict limit of two bars per customer to ensure fair distribution. The supermarket has encouraged customers to act swiftly to secure their share of the highly sought-after treat. Described as a viral sensation offering both affordability and delectable taste, the Lidl’s J.D. Gross Dubai Style Chocolate has quickly gained popularity among consumers seeking an indulgent yet reasonably priced treat.
The Dubai-style chocolate trend has sparked a frenzy among chocolate lovers, with some likening it to other popular products like the Prime energy drink. Despite some reservations about the treat’s long-term appeal, many TikTok users have praised its unique flavour combination, giving it top ratings of 10/10. Meanwhile, Home Bargains has introduced its own bite-sized Dubai-style chocolate called ‘Dubites’ for £3.99, offering consumers another option to satisfy their cravings for this trending confection.
Lidl’s competitive pricing strategy sets its £3.99 Dubai-style chocolate bar apart from the alternatives in the market. With a significant price difference compared to the Lindt Dubai Style Chocolate sold at Waitrose for £10, Lidl aims to make the viral treat more accessible to a wider audience. Members of Lidl Plus can purchase the chocolate bar for £3.99, while non-members can enjoy a 50% discount, buying it for £4.99. This pricing structure further highlights Lidl’s commitment to offering quality products at affordable prices.
As the demand for Dubai-style chocolate continues to soar, Lidl’s decision to limit purchases reflects a proactive approach to manage supply and ensure customer satisfaction. The supermarket’s decision to restrict sales to two bars per person is a strategic move to prevent bulk buying and ensure that more customers can experience the highly popular ‘Dubai chocolate’ bars. By implementing this purchasing limit, Lidl aims to balance the high demand for the viral confectionery with the need to make it accessible to a wide range of consumers.
In response to the overwhelming online interest in the Dubai-style chocolate bars, Lidl has transitioned from a TikTok exclusive launch to offering the product in stores nationwide. Customers eager to try the viral treat can now find it in their local Lidl stores, subject to the two-bar limit. The anticipated arrival of Lidl’s J.D. Gross Dubai Style Chocolate in stores on March 29 promises a new and exciting addition to the supermarket’s range of affordable and delicious treats.