The iconic Kellogg’s Corn Flakes cockerel, Cornelius, has been reimagined as the UK’s largest fully-functioning weathervane, standing at an impressive 21ft tall. Positioned at Ness Point in Lowestoft, Suffolk, which marks the most easterly point of the UK and where the sun first greets the country, the weathervane stretches 11ft in width. Skilled sculptors and engineers dedicated two months to meticulously creating the record-setting cockerel from steel, ensuring every detail on the hand-painted figure captured Cornelius’s unique character. At 67 years old, Cornelius has graced Corn Flakes boxes since 1958. This monumental installation, intended to remain in place indefinitely, commemorates Cornelius’s latest transformation coinciding with a new TV ad campaign.
The initiative comes following a survey’s revelation that the British population spends approximately nine minutes daily discussing the weather, amounting to 146 days over a lifetime. Jenn Carkner, vice president of the cereal giant, expressed, “We are launching a campaign to celebrate the uniqueness of mornings.” She further added, “What better way to welcome a brand-new day than with a totally unique and show-stopping weathervane, topped by our legendary mascot Cornelius in all his glory.” The body of Cornelius was crafted and painted by hand with a keen emphasis on capturing his cheeky personality. The research also pointed out that morning hours, particularly over breakfast, are the peak time for weather discussions, surpassing conversations about current affairs or work. Some enthusiasts even admitted to conversing about the weather multiple times a day.
The grandeur of Cornelius as the UK’s largest weathervane not only pays tribute to the iconic Kellogg’s symbol but also signifies the importance of morning rituals and conversations about the weather in British culture. This unique installation serves as a beacon of nostalgia for those who grew up seeing Cornelius on their cereal boxes, while also bringing a touch of whimsy and charm to the landscape. With meticulous attention to detail in its craftsmanship, the weathervane stands as a testament to the enduring appeal of a beloved breakfast mascot. The decision to place Cornelius at Ness Point adds a layer of geographic significance to the artwork, symbolically representing the dawn of a new day for both the local community and the wider British populace.
As the sun rises over Ness Point, casting its light on the colossal figure of Cornelius, there is a sense of continuity and tradition blended with innovation and creativity. The weathervane’s transformation from a mere cockerel into a monumental symbol not only celebrates the past but also looks towards the future with a fresh perspective. Cornelius’s reign atop Kellogg’s Corn Flakes boxes has transcended generations, and now, as the UK’s largest weathervane, his presence looms larger than life, reminding all who behold him of the simple joys found in a bowl of cereal and a morning spent discussing the weather. Whether it’s a passing glance or a lengthy conversation, the sight of Cornelius atop his perch is sure to evoke a sense of wonder and nostalgia for all who encounter him at Ness Point.