The trend of Gen Z individuals opting to stay sober is on the rise, with an increasing number choosing to abstain from alcohol, particularly during their university years. While drinking culture has long been synonymous with the university experience, a shift is being observed as more young people are questioning the necessity of alcohol for a good time. According to a survey by the Portman Group, 39% of 18 to 24-year-olds are choosing not to drink at all.
23-year-old Chris Evans is one individual challenging the status quo by advocating for sober activities among students in Cardiff. Originally from Aberaeron, Chris noticed the societal pressure to drink upon moving to the city for university. In response, Chris, in collaboration with FOR Cardiff, launched the My Drink, My Choice campaign to provide alternative, alcohol-free social options for students.
The decision to forgo alcohol has not been without its challenges for Chris, who has faced criticism and peer pressure. However, Chris remains steadfast in his belief that individuals should feel empowered to make choices that align with their preferences. The My Drink, My Choice campaign aims to create a supportive environment for students who choose not to drink, particularly for international students who may come from cultures where alcohol is not a focal point of social interactions.
One initiative under the campaign is the hosting of alcohol-free events, such as an evening at Scaredy Cats in Cardiff, where students can enjoy activities like sketching and socialising without the need for alcohol. This event exemplifies that fun and connection can be fostered without the presence of alcohol, challenging the notion that drinking is essential for a good time.
In Cardiff, the changing attitudes towards alcohol consumption are being reflected in the city’s nightlife scene. Rhiannon Vaughan from FOR Cardiff emphasises the importance of offering diverse evening entertainment options beyond drinking establishments, such as escape rooms and gaming cafes. The city aims to cater to a variety of preferences, recognising that not everyone seeks alcohol-centric social activities.
The My Drink. My Choice. campaign has garnered support from Cardiff Council and public health practitioners, who acknowledge the importance of promoting alcohol-free alternatives and events to reduce the harm associated with excessive drinking. As concerns about hosting parties and the impact of noisy gatherings grow, there is a push towards creating inclusive spaces where all students feel welcome and safe, regardless of their drinking choices.
Overall, the increasing popularity of sober social activities and the shift in attitudes towards alcohol consumption among young people in Cardiff signal a broader cultural change that prioritises choice, well-being, and inclusivity in social settings. The My Drink. My Choice. campaign stands as a testament to the evolving preferences and values of Gen Z individuals who are redefining the university experience beyond traditional drinking norms.