I have discovered my new favourite Jo Malone perfume at Aldi, priced at £7 and with long-lasting fragrance properties. Jo Malone fragrances are known for their incredible scents but also for their high prices. The Lime, Basil and Mandarin cologne, my personal favourite, costs £118 for a 100ml bottle. Luckily, I stumbled upon a remarkable alternative at Aldi that smells almost identical and lasts for hours. The surprising part is that this gem is priced at only £6.99, available as part of Aldi’s Hotel Collection range.
The 100ml bottle of Aldi’s Lime, Basil and Mandarin Eau de Parfum is a staggering £111 cheaper than the Jo Malone version. Upon testing the perfume in-store, I was amazed by how closely it resembled the Jo Malone scent, which remained strong even hours later. In a comparison test, Aldi’s perfume was about 80% similar to Jo Malone’s when sprayed on separate forearms. While Jo Malone’s version may be slightly sweeter and lighter, Aldi’s offering lasts longer, making it a practical and cost-effective choice for everyday use.
After wearing both perfumes while running errands, it was evident that Aldi’s scent outlasted Jo Malone’s. While Jo Malone’s fragrance may be more luxurious for special occasions, Aldi’s alternative proves to be a reliable and long-lasting option for daily wear. I believe that the Aldi perfume is a worthy contender that deserves its place in my handbag. If longevity is a priority, Aldi’s Hotel Collection Lime, Basil and Mandarin Eau de Parfum is a fantastic alternative to consider.