A recent shopping trip to Morrisons has revealed surprising news for savvy bargain hunters, suggesting that the supermarket might be a better deal compared to budget favourites Aldi and Lidl. While it’s a common belief that Aldi and Lidl offer lower prices, a recent comparison by Manchester Evening News showed Morrisons coming out on top due to its expanded More Card scheme. This scheme offers exclusive prices and allows customers to earn points for vouchers. With over 2,000 discounted items, Morrisons has made significant price cuts, such as offering a 15% reduction in the price of chicken breasts. Parents editor Emma Gill decided to put these findings to the test by doing a sizeable shop at Morrisons.
Emma highlighted the benefits of the More Card, which not only matched prices with Aldi and Lidl but also allowed her to earn points on purchases. With significant discounts on popular items like chicken breasts, melons, Pot Noodles, Heinz Ketchup, and more, Emma was able to save almost £13 on her shopping. Additionally, she took advantage of offers on brands like Magnum, Cadbury, Seabrook, Mr Kipling, and Hovis. Emma also noted the availability of fresh items like pizzas, sausage rolls, and bakery products at competitive prices.
Overall, Emma saved £24.72 on a £160 shop, thanks to the special offers and the More Card. Despite not yet being named the UK’s Cheapest Supermarket by Which?, Morrisons is gaining more customers with its competitive pricing strategies. Aldi contested the results of the comparison, emphasizing their commitment to providing significant savings to customers consistently.
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