I compared supermarket own brand butter with Lurpak – and was surprised by what I found

I conducted a taste test comparing supermarket own-brand butter with the popular brand Lurpak, and the results were quite surprising. As part of the test, I pitted Lurpak butter against versions from Aldi, Lidl, and Morrisons to determine which one reigned supreme when spread on toast. One of them stood out as a clear winner, much to my amazement.

On a regular basis, a tub of spreadable butter usually graces our fridge shelves. It’s a convenient and cost-effective option for sandwiches compared to solid butter blocks, and delivers a better taste than margarine. However, Morrisons introduced blocks of butter in their Savers range to compete with Lurpak at a significantly lower price point. Similarly, Aldi and Lidl offer budget-friendly butter options, prompting me to pick up blocks from each store to conduct a comparison test with the original Lurpak.

I tested the butter on a slice of warm toast, evaluating factors like flavour, texture, and spreadability. Here’s what I discovered from the taste test:

Lurpak Butter: Available for £2.15 for 200g at Morrisons (£1.08 per 100g), Lurpak has been a renowned butter producer since 1901. It is marketed as a versatile product suitable for spreading, baking, drizzling, and frying. Vegetarian-friendly, it contains 52g of saturated fat and 1.2g of salt per 100g. The butter exuded a creamy, savoury, and irresistible taste – perfect for enjoying on its own with crusty bread. I awarded it a full 5 out of 5 stars for its delightful flavour.

Morrisons Savers Butter: Priced at £1.69 for 250g (£0.72 per 100g) in-store and £1.79 online, this salted butter contains 52.1g of saturated fat and 1.5g of salt per 100g. Made with Red Tractor certified milk, it spread easily on toast but lacked the creamy, savoury taste associated with Lurpak. A bit disappointing in terms of flavour, I rated it 2 out of 5 stars.

Aldi’s Cowbelle British Butter: Retailing for £1.79 for 250g (£0.72 per 100g), this butter contains 54g of saturated fat and 1.5g of salt per 100g. Despite being Red Tractor certified and crafted with British milk, this vegetarian butter proved a tad challenging to spread directly from the fridge and lacked a distinctive flavour profile. While not terrible, it failed to stand out, earning it a rating of 2 out of 5 stars.

Lidl’s West Country Butter: Priced at £1.79 for 250g (£0.72 per 100g) like Aldi’s offering, this butter stood out with its luxurious creamy texture. Although only unsalted butter was available during my visit, it boasted a delectable taste similar to Lurpak and spread effortlessly even when cold. Earning a perfect score of 5 out of 5 stars, Lidl emerged as the victor in this taste test.

In conclusion, the competition was primarily between Lidl and Lurpak, with Lidl emerging as the champion due to its competitive pricing and superior taste. Coming in at 36p cheaper per 100g than Lurpak, Lidl’s butter held its ground in terms of flavour. As a budget-friendly and delicious alternative, it’s a compelling choice for savvy shoppers looking to save on grocery expenses. I’ll certainly be reaching for Lidl’s butter on my next shopping trip.


The taste comparison between supermarket butter brands and Lurpak revealed surprising results. After evaluating Lurpak alongside versions from Aldi, Lidl, and Morrisons, one brand emerged as the clear winner. The review highlighted each butter’s price, flavour, and texture, ultimately showcasing Lidl’s butter as the top contender, offering great taste at a lower cost compared to Lurpak.