Dragon’s Den Entrepreneur Overcomes Cancer Battle to Secure £50k Investment with Trinny Woodall’s Support
Laura Harnett, a 47-year-old entrepreneur and founder of Seep, has made headlines after securing a £50,000 investment and the backing of guest judge Trinny Woodall on the hit show Dragon’s Den. Originally from Swansea but now based in London, Laura launched her eco-cleaning business four years ago, driven by her personal journey of overcoming breast cancer in her late 30s.
Speaking to WalesOnline, Laura shared that her cancer battle had empowered her to “lose all fear” and pursue her entrepreneurial dreams. The idea for Seep stemmed from Laura’s frustration with the lack of eco-friendly cleaning alternatives to plastic during the 2020 lockdown. Motivated to make a difference, Laura set out to create 100% plastic-free, compostable, and long-lasting cleaning products that would reduce harm to the environment and potentially address health concerns related to microplastics.
Seep’s commitment to sustainability and innovation has caught the attention of major retailers such as Tesco, Ocado and Amazon, along with numerous independent stores across Europe. Additionally, the brand is the only B Corp certified cleaning accessory company in Europe, setting a high standard for ethical and environmentally friendly practices in the industry.
Determined to expand her business further and raise awareness about plastic-free cleaning solutions, Laura decided to pitch Seep on Dragons’ Den. The nerve-wracking experience of facing the dragons, including Trinny Woodall, turned out to be a game-changer for Seep. Explaining her pitch, Laura described it as a “massive adrenaline rush” and a pivotal moment in her entrepreneurial journey.
During the episode, Laura’s compelling pitch attracted interest from multiple dragons, eventually leading to a successful investment deal with Trinny Woodall and Deborah Meaden. The financial backing and industry expertise offered by Trinny and Deborah are poised to propel Seep to new heights, enabling the brand to reach a wider audience and introduce innovative products to the market.
Looking ahead, Laura envisions Seep becoming a global household name and aims to introduce more eco-friendly cleaning solutions while encouraging consumers to make sustainable choices. Reflecting on her transformation from a risk-averse individual to a bold entrepreneur, Laura emphasised the importance of taking risks and embracing new opportunities, as demonstrated by her impactful journey on Dragon’s Den.
The heartwarming success story of Laura Harnett and Seep serves as a testament to the resilience and entrepreneurial spirit of individuals who overcome adversity to make a positive impact on society. As Seep continues to flourish in the competitive market, Laura’s unwavering commitment to sustainability and innovation sets a shining example for aspiring entrepreneurs and eco-conscious consumers alike.
In conclusion, Laura’s journey from cancer survivor to Dragon’s Den success story showcases the power of perseverance, passion, and purpose in driving positive change and business growth. With Trinny Woodall’s investment and support, Seep is poised to revolutionize the cleaning industry and inspire others to make a difference through sustainable entrepreneurship.