Brits across the UK are embracing a ‘bothist’ philosophy, opting for double the enjoyment in their everyday activities. From indulging in two treats simultaneously to engaging with two screens or books at once, the trend of having it “both ways” is gaining popularity among the masses.
A recent study revealed that nearly two-thirds of Brits resonate with the ‘bothist’ mindset, with a whopping 84% expressing a preference for the best of both worlds rather than having to make choices. This shift in attitude has been highlighted with the launch of the new Cadbury Dairy Milk Biscoff bar, seamlessly combining smooth chocolate with caramelised biscuits.
What was once seen as indecisiveness and uncertainty is now being celebrated, with 67% of respondents viewing the ability to have it both ways as the ultimate form of self-care. The traditional dichotomy of being either a ‘homebody’ or a ‘party person’ is fading, as more individuals opt for socialising with friends in the afternoon and then retreating to the comfort of their sofas by 9 pm.
From ordering multiple starters instead of a single main course to enjoying a mix of sweet and savoury foods, Brits are embracing the ‘bothist’ mentality in various aspects of their lives. Whether it’s choosing a holiday destination that offers both city experiences and beach relaxation or appreciating a blend of music genres, the concept of having the best of both worlds is gaining momentum.
The younger generation, particularly those aged 18-24, is leading the charge in embracing ‘bothism’, with 73% identifying as ‘bothists’ compared to 54% of Boomers. This demographic is not only more likely to associate joy with this mindset but also finds it enriching in terms of self-discovery.
To cater to this growing trend, Cadbury has launched the Have It Both Ways club, inviting individuals to celebrate their ‘bothist’ preferences with the new Cadbury Dairy Milk Biscoff bar. By combining the creamy texture of Cadbury chocolate with the satisfying crunch of Lotus Biscoff, the brand is appealing to those who refuse to compromise on their pleasures.
As comedian and content creator Henry Rowley joins the movement, encouraging others to #HaveItBothWays, the ‘bothist’ lifestyle is being championed on social media. From enjoying contrasting TV shows to listening to a mix of music genres, the ethos of not having to choose between preferences is gaining traction.
Whether it’s savouring a cup of tea alongside a coffee or relishing an audio book while reading a physical one, the ‘bothist’ approach is fostering a sense of well-roundedness and personal growth among individuals. By embracing this mindset, people are broadening their horizons, making the most of life, and even considering themselves better individuals.
In a world where choices often feel limiting, the rise of ‘bothism’ represents a refreshing take on embracing diversity and duality in our preferences. As more individuals opt to have it both ways, the concept of ‘bothism’ is not just a trend but a way of life that celebrates the richness of experiences and the freedom to enjoy multiple pleasures simultaneously.