Domino’s Pizza has rolled out a groundbreaking solution to tackle one of Britain’s most pressing issues – pothole-ridden roads. In an effort to ensure that customers receive their pizzas in perfect condition, the popular chain has introduced the Pothole Pro Max delivery bike. This innovative bike has been specially designed to navigate through the most challenging potholes, promising to deliver piping hot pizzas to doorsteps across the UK.
The Pothole Pro Max has been put to the test on the notoriously bumpy Westgate Road in Beckenham, known for its treacherous potholes. Equipped with cutting-edge suspension and shock absorbers, the bike managed to reduce G-forces by up to 67 per cent, keeping the pizzas secure and intact during delivery. Additionally, the bike features an in-built oven dubbed the Pizza Pod, ensuring that pizzas arrive fresh and ready to eat.
Andrew Scanlon, a representative from Domino’s, expressed his excitement about the new delivery technology, stating that the company is always striving to enhance its delivery services. With a focus on delivering high-quality, hot pizzas, the introduction of the Pothole Pro Max comes at a critical time as the UK grapples with a pothole crisis. Recent reports reveal that British motorists spent a staggering £579 million on vehicle repairs due to pothole damages in 2024 alone.
The UK witnessed an average of 1,762 pothole complaints daily in 2024, totalling over 643,000 reports throughout the year. In response to these alarming figures, Domino’s has stepped up to revolutionise the delivery experience with the Pothole Pro Max bike. This new addition to their delivery fleet is poised to redefine two-wheeled deliveries, ensuring that pizzas reach customers hot and unscathed, regardless of road conditions.
In a surprising move, Domino’s recently ventured into the world of fragrance with the launch of a limited-edition perfume inspired by their Pepperoni Passion pizza. The fragrance, named Eau de Passion, featured aromatic notes of spice and pepper, encapsulating the essence of the popular pizza flavour. Accompanied by a bold promotional campaign starring Luke Debono from Married At First Sight, the fragrance launch added a unique twist to Domino’s marketing strategy.
As Domino’s continues to innovate and diversify its offerings, the introduction of the Pothole Pro Max bike represents a significant milestone in the company’s commitment to exceptional customer service. With a focus on delivering quality pizzas under any circumstances, the new delivery bike stands out as a testament to Domino’s dedication to ensuring customer satisfaction. Whether it’s conquering pothole-ridden roads or unveiling innovative fragrance lines, Domino’s remains at the forefront of the food delivery industry.