Costa Coffee Introduces New Tea Option in Self-Serve Machines
Costa Coffee, a well-known coffee chain with a presence in thousands of locations across the UK, has unveiled a new addition to its self-serve machines. These machines, found in supermarkets, petrol stations, and various other outlets, have long been known for their ability to produce classic coffee favourites like lattes, cappuccinos, and americanos. However, tea enthusiasts may have noticed the absence of their go-to hot drink in these machines – until now. In response to customer feedback, Costa Coffee has decided to introduce a ‘new’ drink option in their 7,000 self-serve machines: tea.
According to a report by the Grocery Gazette, tea will now be available alongside the traditional coffee offerings in Costa’s self-serve machines. While Costa’s staffed outlets have always served tea, including a range of herbal varieties, the decision to incorporate tea into the self-serve machines reflects the company’s commitment to meeting the diverse beverage preferences of its customers. A recent survey by the coffee chain revealed that respondents in the UK consume an average of three cups of tea per day, underscoring the popularity and importance of tea in British culture.
Andrew Miller, the Costa Coffee Express and corporate sales director for the UK and Ireland, expressed excitement about the expansion of their beverage selection, stating, “We know how much our customers value a great cup of coffee, and the same goes for tea – which is an integral part of daily life in the UK.” He further added, “Whether it’s a tea to accompany a morning commute or a break during a busy day, Costa Express is making it easier than ever for people to enjoy their favourite brew on the move.”
In addition to making tea available in their self-serve machines, Costa Coffee has highlighted the convenience of accessing their beverages. Customers can easily locate their nearest Costa Express machine by entering a postcode online, allowing them to enjoy a freshly brewed cup of coffee or tea wherever they may be. Moreover, customers looking to pair their Costa drink with a meal deal can now enhance their dining experience by including a Costa beverage as part of the package.
The introduction of tea into Costa’s self-serve machines represents a strategic move to cater to a wider range of consumer preferences and enhance the overall customer experience. By offering a selection that includes both coffee and tea, Costa Coffee aims to solidify its position as a go-to destination for quality beverages on the go. With the convenience of self-serve machines in various locations, customers can now enjoy their favourite hot drinks more easily, whether they are on a morning commute or taking a quick break during a busy day.
Costa Coffee’s decision to introduce a ‘new’ tea option in their self-serve machines underscores the company’s responsiveness to customer feedback and commitment to meeting evolving consumer preferences. As the demand for convenient, high-quality beverages continues to grow, Costa Coffee remains at the forefront of providing accessible and satisfying drink options for customers across the UK. Whether it’s a classic coffee favourite or a comforting cup of tea, Costa’s self-serve machines now offer an expanded range of choices to cater to diverse tastes and lifestyles.