Chicken wings, Caesar salads, and whole cucumbers have been named as the most popular food deliveries in the UK for 2024. Deliveroo has revealed that the dish of eight boneless wings from Wingstop was the top trending food delivery in the UK. Wingstop, an international fried chicken chain, has become a popular choice for customers across England, Scotland, and Wales. Interestingly, this same dish ranked as the second most popular order worldwide on Deliveroo’s annual 100 Report, showcasing the top trending orders across the platform’s global markets.
In addition to the chicken wings from Wingstop, other top trending food deliveries in the UK included Caesar salads from The Salad Project and atis in London, and a simple whole cucumber from Waitrose. The list also featured pepperoni pizza from Frank’s Pizza in Glasgow and a white wine from Co-op, showing a diverse range of food preferences among UK consumers. Notably, a locally-run sandwich shop in Manchester, Ad Maiora, made its mark on the list with the Haaland Schiacciata, inspired by Manchester City striker Erling Haaland.
For the first time in Deliveroo’s report history, a sweet treat has taken the top spot for the most trending dish globally. Dubai’s Fix Dessert Chocolatier “Can’t Get Knafeh Of It” bar has gained significant popularity, with over 90 million views on TikTok. This reflects the growing trend of online influence on food choices, with customers eager to try viral dishes from around the world. Despite this, traditional dishes still hold a special place in the hearts of consumers, with regional specialties featuring prominently on the global top 10 list.
Deliveroo’s data also highlights interesting trends in specific UK regions, such as residents of Royal Tunbridge Wells in Kent ordering more Champagne, Londoners preferring Perello olives and Torres truffle crisps, and Brighton residents opting for oat milk and dairy alternatives. These insights into consumer behaviour provide a fascinating glimpse into the evolving food delivery landscape in the UK.
Overall, Deliveroo’s annual report showcases the diversity and innovation present in the food delivery industry, reflecting changing consumer preferences and the influence of social media on culinary trends. As more people embrace convenience and variety in their food choices, delivery platforms play a crucial role in connecting customers with a wide range of culinary experiences.