Britons are known for their love of takeaways, and a recent study reveals just how much money is being spent on these convenient meals. According to research conducted by Wales Online, a poll of 2,000 adults found that takeaway enthusiasts are shelling out over £60 a month on ordering food deliveries to their homes. This translates into a staggering total of £51,035.92 throughout their lifetime, given the average life expectancy of an adult. The study identified Londoners and Glaswegians as the biggest spenders on takeaways, with an average of £23 being spent weekly by individuals in these cities.
Friday seems to be the preferred day for indulging in takeaways, with 33 per cent of respondents stating that they enjoy a takeaway to celebrate the end of the workweek, while Saturdays are chosen by 25 per cent. More than half of the adults surveyed view takeaways as a treat, and one in three orders them to mark a special occasion. However, despite these spending habits, nearly one in five admit to often needing to reheat meals after delivery, and 70 per cent find the high cost of delivered pizzas perplexing.
In response to the growing concern over the affordability of takeaways, supermarket chain Asda has introduced a budget-friendly alternative. Asda launched a pizza pop-up outside a national pizza takeaway outlet in Glasgow, offering a meal deal for two priced at just £5.98. Adam Forster, Asda’s Pizza Counter buying manager, emphasized the importance of providing a takeaway experience without the hefty price tag, especially in light of rising living costs and tighter household budgets.
Forster noted that customers are becoming more selective about when and how they order takeaways, opting to save them for special occasions or sharing the cost with friends and family. While the love for takeaways remains unchanged, people are adapting their habits to ensure that they can still enjoy these treats within their budget. The food industry is paying close attention to customers’ needs for affordability, with businesses like Asda stepping up to offer cost-effective options for takeaway enthusiasts.
The survey findings highlight a shifting trend in takeaway consumption, reflecting consumers’ desire for value for money in their food choices. As individuals navigate economic challenges, the appeal of affordable takeaway options becomes increasingly significant. By catering to these needs, supermarkets like Asda are demonstrating their responsiveness to consumer preferences and offering viable solutions to help people enjoy their favourite meals without breaking the bank.