British businesses are going green to increase profits. Nearly two thirds believe in embracing environmental issues, with 45% reporting cost savings and 32% seeing higher profits. Smart Energy GB research shows actions like turning off devices, recycling, and using smart meters are helping businesses save money and decrease their carbon footprint. Many businesses are also prioritising sustainable practices in their supply chains and marketing, with consumers willing to pay more for eco-friendly products. Green initiatives are not only boosting profits but also attracting employees and strengthening community reputation.