Beloved Welsh Ice Cream Brand Unveils Exciting Expansion Plans to Delight Fans
Sidoli & Sons Ice Cream, a beloved ice cream brand from Ebbw Vale in Wales, is set to bring joy to ice cream lovers across the country with a significant development. Established in 1922, the family-run business, which celebrated its 100th anniversary in 2022, has captured the hearts of many with its delicious treats. Known as one of the top attractions in the Valleys, Sidoli’s is now expanding its reach through a new partnership with Harlech Foodservice, a prominent Welsh food distribution company.
The story of Sidoli’s began when Benedetto Sidoli made the move to Ebbw Vale and started crafting vanilla ice cream. Over the decades, the business has flourished, offering over 50 unique ice cream and sorbet flavours that have earned them multiple awards. The recent collaboration with Harlech Foodservice marks a significant milestone for the company, allowing their products to be available in various establishments, including parlours, restaurants, and cafés across Wales.
Stefano Sidoli, the great-grandson of the founder Benedetto Sidoli, expressed his excitement about this new venture, stating, “It’s an opportunity for us to reach completely new markets and to do it with a company that is very like us – a family business with the same core values.” Highlighting the growth of the business, Stefano shared a glimpse into their past, revealing, “When my great-grandfather began the original café business here in Ebbw Vale, there wasn’t any ice-cream-making equipment, and he had to ship the ice up from Cardiff and break it down by hand.”
The transformation from producing two gallons of vanilla ice cream a day to now creating 264 gallons in an hour showcases the remarkable journey of Sidoli’s. Despite the expansion and introduction of various flavours, vanilla remains a popular choice among customers. Stefano added, “Nowadays we can produce over 50 different flavours, but vanilla is still the favourite.”
The collaboration with Harlech Foodservice not only signifies a step towards broader market reach for Sidoli’s but also marks a connection between two family-driven businesses sharing similar values. This partnership is anticipated to bring the delectable range of Sidoli’s ice cream to a wider audience throughout Wales, further solidifying its reputation as a go-to destination for ice cream enthusiasts.
The shared history and dedication to quality and tradition between Sidoli’s and Harlech Foodservice set the stage for a promising future for both companies. As the iconic Welsh ice cream brand prepares to embark on this new chapter of expansion and growth, fans can look forward to enjoying their favourite flavours in more locations across the country.
The legacy of Sidoli’s, rooted in a century of craftsmanship and passion for creating delectable ice cream, continues to thrive, offering a taste of tradition with each scoop. With this exciting development on the horizon, ice cream aficionados in Wales can anticipate savouring the delightful treats from Sidoli’s at a venue near them soon. Stay tuned for more updates as Sidoli’s spreads its sweet magic far and wide across the Welsh ice cream scene.