The average Brit invests a significant two hours and 18 minutes each week in the pursuit of finding the best deals, according to a recent study. The research conducted by Compare the Market highlighted that deal-seekers in the UK dedicate their time to hunting for bargains in various areas such as supermarkets, holiday bookings, and clothing purchases. Interestingly, while many Brits are willing to spend over 90 minutes exploring charity shops for hidden treasures, a quarter of adults do not regularly compare prices to secure the best car insurance deals.
The survey also revealed that 31% of individuals are driven by the desire to cut back on their spending habits, while 34% equally value the importance of saving time. Guy Anker, the director at Compare the Market, emphasised the necessity of shopping around, especially as households face rising expenses. He mentioned the challenge of finding time and confidence to make financial changes, underscoring the importance of utilising tools like AutoSergei, a service introduced by Compare the Market for procuring personalised car insurance quotes efficiently.
To celebrate the launch of AutoSergei, the character has been making surprise appearances at various locations, including Birmingham’s Bullring and Leake Street Arches near Waterloo. Anker stressed the significance of taking small steps towards comparing prices and using accessible tools to keep budgets in check and possibly discover savings. The research indicated that 34% of respondents consider saving time as crucial as saving money, demonstrating the dual importance of efficiency in deal hunting.
Moreover, the study found that 31% of deal-seekers are motivated by the goal of reducing spending, while over a quarter also enjoy ‘the thrill of the hunt’. Price comparison websites were identified as the top choice for finding good deals, followed by seeking advice from family members or turning to social media for recommendations. Anker highlighted the willingness of two-thirds of respondents to receive various personalised insurance deals directly, underlining the importance of selecting the right product while prioritising affordability.
In conclusion, the research sheds light on the habits and motivations of deal-seekers in the UK, emphasising the value of time and money-saving strategies in today’s economic landscape. By leveraging tools like AutoSergei and embracing a proactive approach to comparison shopping, individuals can navigate the market more effectively and make informed financial decisions. As households strive to manage rising expenses, adopting a savvy and efficient approach to finding the best deals is becoming increasingly essential in securing financial stability.