# Jeremy Clarkson’s Pub Struggles Financially
Jeremy Clarkson has unveiled the challenges faced by his new pub venture, The Farmer’s Dog, located in Asthall near Burford in Oxfordshire. The famous TV personality has disclosed that despite his efforts to use only British products, the establishment is not turning a profit. Here are the key points regarding his admission:
– Despite commitment to British ingredients, patrons are unhappy with high prices.
– Clarkson reveals losing about £10 per customer due to expenses.
– He requested customers to understand the situation.
– An AI program calculated lunch prices at the pub, resulting in losses.
– Clarkson acknowledged difficulties in using solely British produce.
Clarkson also shared insights into the financial aspects of running the pub, emphasizing the challenges in sourcing local products compared to importing. He highlighted the significant cost disparity between imported and domestic items, citing examples such as black pepper costing ten times more when obtained domestically. Despite his dedication to serving local fare, he confessed to including non-British items like avocado on the menu due to the lack of alternatives.
Furthermore, Clarkson humorously addressed the dilemma of offering a traditional G&T without access to UK-produced quinine for tonic water. He poked fun at the idea of serving gin and water with unconventional garnishes like turnip slices, understanding it wouldn’t resonate with the British pub-goers’ expectations. Through his experiences with The Farmer’s Dog, Jeremy Clarkson has encountered the complexities of maintaining a pub that exclusively serves British products against economic hurdles and customer demands, signifying the ongoing challenges faced by businesses in the hospitality industry.