Asda Introduces Major Change to Rewards App Saving up to £138
Asda has recently unveiled a significant update to its loyalty app, which aims to give back millions in savings to customers. The Cashpot for Schools initiative under the Asda Rewards loyalty program will provide primary schools with much-needed funding. Recent data shows that a large percentage of schools lack sufficient funding, prompting parents to cover the financial shortfall. In fact, 87% of parents have been requested to donate money to their child’s school, with over half being asked multiple times a year. This situation forces some parents to spend around £138 annually to support their children’s education.
- Asda’s Cashpot for Schools program lets shoppers raise funds for their chosen primary school by using Asda Rewards.
- Customers are required to select their primary school within the app and ensure they scan it every time they shop.
- The supermarket will donate 0.5% of the basket’s value to the selected school.
Moreover, Asda will kick off each school’s Cashpot with £50 upon registration for the initiative and will add an extra £1 to the school pot for each customer who signs up. Asda estimates that approximately £500 can be generated for each school participating. This offer is in addition to customers’ existing Cashpot contributions. Fitness enthusiast, father of four, and primary school PE advocate, Joe Wicks, expressed his excitement regarding the initiative. Wicks emphasized the impact Cashpot for Schools will have on children nationwide, highlighting the importance of supporting families and communities. Asda’s Chief Customer Officer, David Hills, echoed the sentiment, stating the company’s commitment to assisting families by providing tangible financial support to primary schools across the country.
Significant Savings and Community Impact
Wicks shared his optimism, stating, “Cashpot for Schools is going to make to kids across the country…supporting families as I am.” He emphasized the initiative’s importance in various areas such as sports facilities and nutrition. Asda’s Cashpot for Schools campaign intends to make a difference by allowing families to fundraise for their schools simply through their regular shopping at Asda. By combining affordable shopping with a community-focused approach, Asda aims to provide real benefits not only to shoppers but also to local primary school communities. With the Cashpot for Schools scheme, Asda is dedicated to assisting families and schools alike, recognizing the financial challenges many face in today’s economic climate.
Read the complete story at Wales Online.