New AI images have been generated to depict what Brits perceive as ‘healthy.’ The images show a slim, toned man and woman with shiny hair, glowing skin, engaged in physical activity, and non-disabled. These images reflect a study involving 2,000 adults exploring perceptions of health. While 54 per cent consider themselves healthy, 20 per cent confess they do not fit this stereotypical image. The campaign, by Bupa, aims to challenge the conventional idea of health and promote inclusivity in understanding what it means to be healthy.
The study revealed that 43 per cent think the current health stereotype overlooks diverse body types and abilities. Paralympian Hannah Cockroft, collaborating on the campaign, emphasized that health is unique to everyone and urged embracing diversity to redefine health norms. The findings also showed that 79 per cent believe one can be healthy without conforming to societal appearance expectations. Additionally, 60 per cent advocate for an evolution in society’s perception of health, acknowledging its subjectivity.
The lack of diverse representation notably affects disabled individuals, with 40 per cent wanting more visibility for various body types and abilities. A further 20 per cent admitted this lack of representation impacts their mental well-being. The call for a shift in the societal definition of ‘healthy’ is echoed by two-thirds of disabled respondents, highlighting the need for a more inclusive approach. Bupa Global’s CEO emphasized the importance of broadening society’s understanding of health to encompass a range of body types, abilities, mental health, and personal experiences.
The ‘Health is…’ campaign seeks to celebrate diversity and challenge stereotypes, promoting a culture where being healthy and happy is inclusive. As society embraces individuality and uniqueness in health, the campaign encourages a shift away from traditional representations towards a more holistic view of wellbeing. Through partnerships with organizations like ParalympicsGB, Bupa aims to foster a culture where health is recognised as a deeply personal journey encompassing various aspects beyond physical appearance.