Toblerone Dark Chocolate Discontinued, Sparking Outcry Among Chocolate Fans
In a disappointing announcement, Toblerone, the iconic Swiss chocolate brand, revealed that it has discontinued one of its beloved products – Toblerone Dark bars. This decision by Mondelez, the parent company of Toblerone, has left chocolate aficionados worldwide in mourning.
The triangular Toblerone bar, known for its unique shape and delicious taste, has been a staple in the chocolate market for over 50 years. The Toblerone Dark variant, in particular, has garnered a loyal following, with some fans even dubbing it as the “best” chocolate available. The news of its discontinuation has struck a chord with consumers, who have taken to social media to express their sorrow.
On Facebook, one fan wrote, “Dark chocolate version is the best! Why are they discontinuing it? Another good thing gone.” Another user lamented, “What a sad day for the world of chocolate.” The outcry on social media during the Easter period highlights the deep attachment consumers have towards this chocolate variant.
Introduced in 1969, Toblerone Dark has been a favourite among chocolate lovers for decades. Its unique blend of dark chocolate, almonds, and nougat has won over the hearts of many. The decision to cease production of this cherished product has left many shoppers bewildered and disappointed.
Mondelez, the American conglomerate that acquired Toblerone in 2012, expressed understanding for consumers’ disappointment while emphasizing their commitment to the brand. However, the company did not provide specific reasons for discontinuing the Toblerone Dark bars, leaving fans questioning the move.
It remains unclear whether the discontinuation of Toblerone Dark is exclusive to the UK market or a global decision. As Mondelez continues to invest in Toblerone, consumers await further updates on the brand’s future offerings.
Toblerone’s journey dates back to 1908 when Theodor Tobler and Emil Baumann introduced the brand in Switzerland, combining “Tobler” with “Torrone,” Italian for honey-almond nougat. Last year, Toblerone faced changes in its packaging, including the removal of the iconic Matterhorn mountain image, as production shifted to Bratislava, Slovakia, to comply with Swissness Act regulations.
The Swissness Act mandates that products labelled as “Swiss made” must contain a significant portion of Swiss-origin ingredients. As Toblerone adapted to these regulations, adjustments were made to the brand’s packaging and messaging while maintaining its commitment to quality and taste.
In conclusion, the discontinuation of Toblerone Dark bars marks a significant change in the chocolate industry, prompting reflection on the evolving landscape of consumer preferences and brand offerings. As chocolate enthusiasts bid farewell to this beloved product, they look towards the future of Toblerone with hopeful anticipation.